Data Analyst enhancing operational efficiency and driving insights at Localiza&Co through data analysis and quality processes. Engaging in a data - driven culture to make informed decisions.
About the role
- (Senior) Analyst, Marketing Data Analytics supporting Edwards' data-driven marketing efforts for improved patient outcomes. Collaborating across technologies and enterprise data sets to enhance reporting and insights.
Responsibilities
- The (Senior) Analyst, Marketing Data Analytics plays a key role in supporting Edwards Marketing Technologies team by helping analyze, enhance, and maintain business applications data flowing from campaigns, technologies, experiences and partners.
- Work across the full spectrum of Market to Order technologies and applicable enterprise data sets.
- Support both business stakeholder and IT team requirements and requests for insights, reports, modeling and data access management.
- Partner with our IT Data Team within Snowflake, Tableau, PowerBI and Informatica MDM solutions to ensure the Martech applications are able to support Market to Order requirements and insights.
- Contribute to data analysis and data management activities that improve reporting accuracy, user experience, and digital operational efficiency.
- Establish the single source of truth and govern data quality and analytic insights for Marketing and Market to Order Data through data standardization.
- Provide guidance to business / functional data stewards to ensure alignment on MDM, data projects and data quality/monitoring efforts.
- Lead the execution of Marketing/Market to Order data related projects – data harmonization, data clean up, system enhancements by engaging key stakeholders, data stewards, and IT partners.
- Create and maintain data policies, standards and processes; document and maintain data definitions, ownership, and quality rules.
- Monitor quality of content and ensure that quality issues are identified, documented, and prioritized.
- Provide training and coaching to other data users - Train content contributors on the importance of following good data-entry and management processes.
Requirements
- Bachelor’s degree, along with solid prior experience in marketing, content analytics, or a related field
- Strong proficiency in English
- Strong understanding of data modeling concepts and data visualization best practices using tools such as Power BI, Tableau, etc.
- Experience working with or implementing Adobe Customer Journey Analytics and Adobe Real-Time CDP is a significant advantage
- Interest in AI technologies and their application in analytics and marketing
- Proficiency in SQL and working knowledge of Python for data analysis
- Strong communication, problem-solving, and stakeholder management skills
- A consulting-oriented approach with the ability to provide strategic advice and guidance
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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