Account Manager enhancing collaborations between Unilabs and medical practitioners. Proactively addressing client needs in the healthcare sector to strengthen market position.
EA
Hybrid Senior Industry Relations Manager – Mechanical Engineering Trade Fair
Posted 2 weeks ago
About the role
- Senior Industry Relations Manager at Easyfairs managing partnerships and positioning for FMB in the industrial sector. Overseeing community strategy and content development for the event.
Responsibilities
- Community and industry positioning
- Build, maintain and strategically develop a strong industry network (companies, associations, media, multipliers, opinion leaders)
- Ownership of key community and brand relationships (e.g., advisory boards, strategic partners, top brands)
- Represent FMB and the entire Easyfairs portfolio at industry events, associations, press and client meetings relevant to FMB
- Identify new target groups and continuously increase the trade fair's market relevance
- Develop and implement a future-oriented content strategy for FMB
- Design and implement the lecture and event program (topic research, formats, speakers)
- Translate industry trends into compelling content formats (forums, special exhibitions, VIP programs, etc.)
- Work closely with Sales and Marketing to optimally position and market the formats
- Conduct strategic analysis of the attendee universe and actively expand the presence of decision-makers and technical visitors
- Conceptualize, implement and further develop special campaigns and exhibition areas at FMB
- Independently acquire speakers, partners and exhibitors
- Financial responsibility for the success of special formats
- Work closely with Sales to monetize the concepts
- Strategic management and development of selected key accounts
- Support the establishment of strategic cooperations and partnerships
- Develop bespoke participation concepts for top exhibitors
- Actively contribute to shaping the long-term market positioning of FMB
Requirements
- Completed degree with a focus in business, engineering or communications, or a comparable qualification
- Several years of professional experience in content strategy, marketing, sales, event management or business development
- Strong understanding of industrial B2B markets, ideally in mechanical or plant engineering
- Strategic foresight combined with a hands-on mentality and strong execution skills
- Excellent organization and prioritization skills in complex environments
- Strong communication skills, confident and professional presence at all levels
- Strong networking skills and enjoyment of actively building relationships
- Sales affinity and an entrepreneurial mindset
- Excellent German and English skills, both written and spoken
Benefits
- Work-life balance through home office and remote working
- Flexible working hours via a flexitime account, allowing you to manage your own working hours
- An inspiring and collegial team that values cohesion and enjoyment at work
- Time to recharge with 30 days of vacation
- Room for development — training is supported through individual development measures and our Easyfairs Academy
- Flat hierarchies and an appreciative feedback culture that enable you to contribute your own ideas
- We promote health through our Wellpass cooperation, giving you access to sports, fitness and wellness offerings
- We act for the future — we are committed to actively embracing ESG both internally and externally
Job title
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