Junior Webanalyst & Tracking Specialist developing and implementing tracking strategies for marketing activities in financial services. Collaborate with teams to enhance web analytics and tracking platform.
Responsibilities
Develop and implement tracking strategies to measure and optimize marketing and communication activities for savings banks and affiliated partners
Contribute ideas for designing and evolving a future-proof web analytics and tracking platform and provide fitting recommendations
Evaluate, test and pilot new web-tracking technologies
Support the advancement of a standardized tracking library in close collaboration with web development teams and take on smaller implementation tasks
Configure, implement and continuously improve web tracking and tag management under guidance
Competently support clients and stakeholders on tracking, web analytics and data quality questions and present technical matters in an easily understandable way
Requirements
Up to 2 years of relevant professional experience or corresponding internships/projects
Familiar with web development (JavaScript; TypeScript is an advantage)
Proficient with the Google Marketing Platform, especially Google Tag Manager and Google Analytics; experience with Google Ads or other tracking and campaign tools is a plus
Sensitive handling of privacy-compliant tracking solutions and able to implement requirements accordingly
Strong communication skills, confident in consulting and able to present technical requirements clearly
Curious, eager to learn and motivated to quickly get up to speed with new technologies, tools and tracking approaches.
Benefits
Competitive compensation as well as capital-forming benefits/pension contributions and various employee discounts
Subsidy for the job ticket
30 days of vacation + 2 bank holidays (Dec 24 and Dec 31)
Diverse training and development opportunities
An inspiring work environment, a relaxed dress code and friendly colleagues
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