Hybrid Manager, Digital and Programmatic

at dentsu Austria

• Job title: Manager, Digital and Programmatic
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $64,350 - $110,400 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Manager overseeing strategic media planning and management across paid digital and programmatic channels. Leading campaign execution and optimization for client success in a fast-growing environment.

Responsibilities

• Oversee the platform strategy, execution, performance and reporting of the media campaign across all buying platforms
• Be your client's primary contact for display, responsible for building client-facing materials, presenting, and following through
• Be the programmatic expert for your client on campaign performance and optimization providing insights into the best strategies and tactics to achieve their goals
• Build training materials and best practice documentation
• Oversee the work of multiple specialists, train technical knowledge, and manage workflow.
• Coordinate assets and tags with vendors and ensure campaigns are meeting KPIs
• Manage MBAs and invoices, while overseeing client budgets and pacing across digital media portfolio
• Consult and work with other cross-channel leaders in Search, Technology, Identity Management, Tracking, Analytics, and Measurement for seamless execution and the development of forward-thinking strategies and innovations
• You will report to the Digital Media Director

Requirements

• 3+ years experience working in the digital media buying & planning space with focus a on programmatic strategy, execution, and People Based Marketing
• Must have in-platform execution experience pulling the levers in DSP platforms (i.e. DV360, Google Ads, The Trade Desk, Amazon DSP,)
• Passion for media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
• Experience against multiple media buying strategies: self-service, managed buyer, partner negotiations
• Interest in data analytics and how that affects the bottom line
• Experience with digital ads trafficking is required (Atlas, DCM, MediaMind)
• Bachelor's degree from an accredited college or university
• Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
• Professional client communication, both written and verbal
• Enthusiasm for the future of brand advertising on the web and building that future with us.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave