Copywriter creating high - impact, performance - driven creative for digital channels at Gen. Collaborating with teams to develop engaging advertising and social messaging.
About the role
- Demand Generation Marketer leading and executing multi-channel demand generation campaigns to drive pipeline growth and revenue for our B2B business. Collaborating with product marketing and establishing content marketing studio.
Responsibilities
- Build the foundation for a scalable, high-impact content marketing studio—including editorial strategy, governance, resourcing, and workflows
- Develop an integrated content roadmap (reports, blogs, video, podcasts, guides, case studies) that supports demand gen goals and brand storytelling across regions
- Partner with product marketing to translate product value propositions and differentiators into compelling customer-facing narratives and assets
- Ensure consistency in messaging across demand gen campaigns, sales collateral, and customer touchpoints while tailoring content for local markets
- Establish KPIs for content effectiveness (engagement, conversion, influence on pipeline) and use insights to refine editorial priorities
- Elevate Datasite’s market authority by creating content that positions the company as a trusted voice in M&A, financial services, and SaaS innovation
- Develop and execute comprehensive demand generation strategies aligned with overall business objectives
- Lead the planning, execution, and optimization of multi-channel campaigns, including email marketing, content marketing, social media, paid advertising, webinars, and events
- Drive high-quality lead generation through targeted campaigns and effective lead nurturing programs
- Collaborate with the sales and inside sales teams to provide them with the tools, content, and insights they need to close deals
- Utilize data and analytics to measure campaign performance, identify trends, and optimize strategies for maximum impact
- Manage and allocate marketing budgets effectively to maximize ROI.
Requirements
- 10+ years of experience in B2B demand generation marketing
- Strong background in product marketing or translating complex products into clear, compelling stories
- Proven track record of driving pipeline growth and revenue
- Strong understanding of funnel marketing, marketing automation platforms and CRM systems
- Experience with data-driven marketing and analytics
- Excellent communication and presentation skills
- Ability to collaborate effectively with cross-functional teams
- Able to be hands-on and independent when appropriate.
- Preferred Experience in technology or SaaS companies
- Experience in driving demand for B2B financial companies, including mergers and acquisitions.
- Knowledge of ABM (Account-Based Marketing) strategies
- Experience with a broad range of marketing tools (Analytics, Automation, CRM, ++).
Benefits
- health insurance (medical, dental, vision)
- a retirement savings plan
- paid time off
- other employee benefits
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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