Director of Value Based Care Operations leading execution of value - based care programs across the enterprise. Partnering across teams to deliver results aligned to enterprise goals.
About the role
- Ad Operations Executive managing marketing technology and processes for CV-Library. Collaborating across teams to improve systems and support business growth in the UK and overseas markets.
Responsibilities
- Managing and improving key marketing platforms such as: Consent Management Platform (CMP), Analytics/reporting tools (GA4, Looker, etc.), Braze (CRM/automation), Google Tag Manager, Google Ad Manager (onsite banners), CMS
- Defining and managing a roadmap for marketing technology improvements
- Gathering requirements from marketing teams and turning them into clear, prioritised actions
- Working with CRM and data teams to improve segmentation, triggers, personalisation and customer journeys
- Identifying automation opportunities to reduce manual work and improve efficiency
- Ensuring consent and data collection processes meet regulatory requirements
- Improving tracking, attribution, data quality and reporting
- Troubleshooting issues across tracking, integration and marketing tools
- Communicating clearly with stakeholders about progress, risks and upcoming changes
Requirements
- 3-5+ years' experience in marketing operations, marketing technology or digital marketing
- Hands-on experience with tools such as: Consent Management Platforms, Analytics/reporting tools (GA4, Looker, Data Studio, etc.), Google Tag Manager, Braze or similar CRM/automation tools, CMS platforms and onsite personalisation tools
- Good understanding of tracking, pixels, attribution and data layers
- Experience building and improving marketing automation workflows and customer journeys
- Strong analytical and problem-solving skills
- Comfortable working with technical teams (engineering, data) and commercial teams
- Understanding of GDPR, consent frameworks and responsible data use
- Ability to manage multiple priorities in a fast-paced environment
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