Social Media Specialist executing brand’s social media strategy across platforms for global leader in smokeless products. Focus on engagement, storytelling, and influencer collaborations.
About the role
- Social Media Manager for crypto company engaging communities via social media in Asia and US markets. Collaborating with cross-functional teams and optimizing social media strategies.
Responsibilities
- Strategy & execution: Help inform and execute social growth strategy, ensuring all content is locally resonant and operationally sound.
- Operational excellence: Develop clear strategic guidelines for each social media channel to ensure consistency in content themes and clear audience targeting.
- Trend harvesting: Create up-to-trend initiatives and viral posts to ensure our products and community stories are marketed to the fullest extent.
- Cross-Functional collaboration: Work alongside XFN partners to ensure a unified brand voice and consistent quality.
- Data-Driven Optimization: Define social goals, OKRs, and success metrics; conduct data-driven post-mortems to continuously improve impact and ROI.
Requirements
- At least 5 years of experience as a Social Media Manager, Specialist or similar role.
- AI-native with a deep understanding of the current AI tooling landscape.
- Strong project management skills with the ability to supervise multiple projects.
- Hands-on experience using social media management/posting tools.
- Has knowledge and experience of executing the following: content management, campaign management, video production, photoshoots, and social media management.
- Able to create, edit ; repurpose content. Knowledge of design tools is a plus.
- Has an interest for the financial services industry, including staying up to date on news, trends and all key happenings in the industry.
- Be an excellent team player, well organised and keep cool when working to tight deadlines.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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