Social Media Specialist executing brand’s social media strategy across platforms for global leader in smokeless products. Focus on engagement, storytelling, and influencer collaborations.
About the role
- Social Media Editor at EW responsible for audience development and content strategy across social platforms. Collaborating with diverse teams to capture and create video content for engagement.
Responsibilities
- Execute EW’s strategy, content, and audience development on social platforms
- Work closely with EW’s Social Media Director as well as video, edit, and sales teams in exploring and developing strategy for emerging platforms
- Execute social-first or social-only original franchises, including short or platform-specific video series
- Secure social content from photo shoots, red carpets, and other exclusive opportunities
- Conduct interviews both on- and off-camera
- Support EW partnerships such as award shows, tentpole events, parties, panels and screenings
- Capture and quickly turn around high-quality video content from events
- Collaborate with SEO, growth and other audience analysts to understand and strategize how to expand audience reach
Requirements
- Bachelor’s degree in Journalism, Communications or related field or equivalent work experience
- Minimum 2-5 years of digital and/or social media experience, preferably with at least one major role at a news organization
- Proven ability to build and grow audiences for entertainment content via social media, particularly among younger audiences
- Impeccable news judgment, prioritization, writing and editing skills
- Calm under pressure of breaking news
- A strong attention to detail with the ability to multitask
- A strategic thinker who considers analytics before making decisions
- An idea generator who can think of new, fresh ways to package content
- Excellent people skills
- Experience with SEO, content management systems, analytics tools, Photoshop
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Prescription drug coverage
- Unlimited paid time off (PTO)
- Adoption or surrogate assistance
- Donation matching
- Tuition reimbursement
- Basic life insurance
- Basic accidental death & dismemberment
- Supplemental life insurance
- Supplemental accident insurance
- Commuter benefits
- Short term and long term disability
- Health savings and flexible spending accounts
- Family care benefits
- Generous 401K savings plan with a company match program
- 10-12 paid holidays annually
- Generous paid parental leave (birthing and non-birthing parents)
- Voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance
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