Social Media Specialist executing brand’s social media strategy across platforms for global leader in smokeless products. Focus on engagement, storytelling, and influencer collaborations.
Responsibilities
Manage day-to-day social media activities
Ensure consistent tone of voice, visual identity, and messaging across all channels
Monitor trends and proactively suggest relevant content opportunities
Support our agencies with the creation of engaging content
Collaborate with internal teams and external partners (photographers, videographers, agencies)
Optimize content based on performance insights and platform best practices
Identify, vet, and manage relationships with influencers aligned with the brand
Together with our agency, coordinate influencer campaigns from briefing to execution and reporting
Track performance (reach, engagement, conversions) and ensure deliverables are met
Support contract management, gifting, and campaign logistics
Attend brand events, launches, and activations
Capture real-time content (stories, reels, live updates) during events
Coordinate with event teams to ensure strong digital visibility
Manage post-event content rollout to maximize reach and engagement
Support Translate offline campaigns, retail activations, and events into digital-first content
Ensure seamless integration between physical experiences and online storytelling
Collaborate with marketing and retail teams to align messaging and timing
Monitor social media KPIs (engagement, growth, reach, conversions)
Prepare regular reports with insights and actionable recommendations
Track influencer and campaign performance
Stay up to date with platform updates and industry benchmarks
Requirements
2 years of experience in social media management or a related field managing brand social media accounts
Experience working with influencers and executing campaigns as well as supporting or covering events for digital channels
Strong understanding of major social media platforms and trends (Instagram, Hootsuite…) with good eye for aesthetics and brand storytelling
Ability to work in a fast-paced environment and manage multiple priorities (strong organization skills)
Analytical mindset with the ability to interpret performance data
Native German and/ or French and fluent in English are a must
Comfortable being on-site at events and working flexible hours when needed
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