Event Marketer engaging with plumbers and blue - collar workers to drive referrals for water damage clean up services. Building relationships and fostering company growth through enthusiasm and communication.
About the role
- SEO Account Director managing SEO strategies for key clients at Croud. Leading a team to drive client performance and deliver innovative digital marketing solutions.
Responsibilities
- Development and execution of client strategy to increase commercial performance, and provide great customer service to clients
- Work together with wider teams to devise and deliver Account Development Plans (ADPs) for each client to sustain and grow client performance
- Manage profitability of client accounts, ensuring resource is paced correctly to avoid under or over service
- Work with the Director of Organic Performance and our Strategy Directors to input into overall direction of department
- Pioneer direction of department across the team
- Develop, mentor and train team members, both remotely and in person
- Ensure client accounts are following SEO best practice, ensuring that hygiene factors are monitored and managed accordingly
- Play an active role in defining SEO best practice and scalable processes
- Stay up to date with new market tools and opportunities, which would support client strategy or Croud’s product offering, and share to the wider team
- Surprise and delight clients through innovation, knowledge share & insight; highlighting successes on a weekly basis (monthly for smaller clients)
- Support SEO Managers & Executives to adopt this approach to client management & performance
- Provide reporting and measurement of the effectiveness of campaigns, ensure client reports are delivered on time and accurately
- Share learnings with the wider Social, Display, PPC and Analytics teams to drive performance and efficiencies
- Provide direction and guidance to the SEO Executives and Managers to deliver excellence in required communication and client service standards for each client as well as generally
- Direct line manage a team of SEO Executives and Managers, managing monthly 1:1s and Quarterly Performance Reviews (QPRs), mentor new team members to become operational in their roles quickly and efficiently
- Advocate knowledge share, drive delivery of cross channel processes and sharing of tools. Lead by example and drive the team to share knowledge cross team and cross channel
- Innovate new technologies and ways of working, monitor market trends in order to support internal growth and efficiency strategies.
- Support and contribute to the development of the tech roadmap
- Oversee regular or ad hoc projects and delivery of projects within the team. Contribute to the new business process and oversee management of sales support delivery from the team as required / requested by the sales team.
- Identify areas of development within existing business to upsell digital services where relevant across your client portfolio
- Drive overall performance within the team to achieve margin and incremental revenue month on month
- Proactively identify workflow efficiencies to counter ineffective process within the team - new ways of working, continuous process improvement
- Proactively use all tools and technologies at your disposal, identify and share emerging tools and technologies that could contribute to the development of Croud’s SEO offering or workflows
- Contributing to and supporting Croud marketing activities including whitepapers, blog posts and speaking opportunities
Requirements
- Currently operating at Account Director level (or equivalent), with proven experience leading accounts of similar scale and complexity
- Degree level education or relevant equivalent experience
- In-depth demonstrable experience in digital marketing and SEO advertising
- Excellent communication, organisation, and presentation skills
- A mathematical and analytical mind
- Exceptional client service skills
- Highly organised and an ability to multi-task
- Impeccable attention to detail
- Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
- Proven track record of working to deadlines and strong time management skills
- Proven ability to negotiate
- The ability to autonomously identify opportunities, generate ideas and formulate strategies
- Leadership skills: managing direct reports, a motivator
- Demonstrable line management experience, mentoring & training
- Proven experience in client expectation management roles and situations, able to manage and direct client expectations
- Clear passion for digital marketing and SEO.
Benefits
- Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
- 25 days holiday a year
- Discretionary annual performance based incentive
- Sale commission
- Recruitment referrals bonus
- Health & Wellbeing contribution
- 2 Recharge Days each holiday year
- Ride to Work scheme
- Railcard Season Ticket loan
- Home office chair and home office screen
- Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee
- Weekly treat: Enjoy a complimentary lunch on us every week
- Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
- Life insurance and income protection
- Medical Cash Plan
- Pension
- Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
- Peer to peer recognition scheme 'bonusly'
- Team off-sites/regular socials
- Year-round holiday parties
- Flexible working options
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