PPC Strategy Director leading Paid Media strategy for Croud's significant financial services clients. Driving innovation, mentoring teams, and bringing measurable business impact.
Responsibilities
Lead PPC strategy for a collection of high-profile clients
Present results and strategic direction to senior stakeholders and C-Suite
Collaborate with client teams, analytics, and data science to build a cohesive performance-focused roadmap with measurement at the centre
Partner with Google, Microsoft, and other platforms to ensure tailored solutions
Drive internal thought leadership, best practice adoption, and innovation within the PPC team
Play a key role in new business, from pitch strategy to case studies
Mentor and manage PPC team members; ensure strong performance and utilisation
Maintain operational rigour, including accurate forecasting and revenue tracking
Requirements
Extensive hands-on experience in PPC strategy for large-scale, complex accounts
Proven ability to lead high-performing teams and develop client relationships at a senior level
Proven ability to lead discussions and present articulate ideas, underpinned by strong commercial acumen.
Deep knowledge of automation, bidding strategies, audience/data integration, and end-to-end measurement
Ability to lead cross-channel thinking and work closely with other departments
Strong communication, leadership, and project management skills
Exposure to other paid channels (Social, Programmatic, etc.)
Experience contributing to agency marketing efforts through thought leadership and proprietary tool development
Experience working in or with highly regulated sectors (ideally financial services)
Confident and experienced at presenting to C-Suite.
Benefits
Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.
Croud offers a clear path to progression for all members of staff.
We are committed to offering development opportunities alongside a support system of regular performance reviews.
The opportunities are endless!
On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:
Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
25 days holiday a year
Discretionary annual performance based incentive
Sale commission
Recruitment referrals bonus
Health & Wellbeing contribution
2 Recharge Days each holiday year
Ride to Work scheme
Railcard Season Ticket loan
Home office chair and home office screen
Free fruit, breakfast cereals, snacks and tea & coffee in the office
Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
Life insurance and income protection
Medical Cash Plan
Pension
Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
IPA Membership
Peer to peer recognition scheme 'Bonusly'
Team off-sites/regular socials
Year-round holiday parties
Flexible working options
Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
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