Social - first marketer managing Howden's social media channels and local branch engagement. Shape content strategy and execute national marketing campaigns in a collaborative environment.
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Hybrid CMO, Marketing Manager – Performance, Social, AI, Trade Shows & Events
Posted 4 months ago
About the role
- Marketing Manager optimizing performance campaigns for Eventplanning24, an innovative event services platform. Join a dynamic team fostering creativity and technological innovation in event planning.
Responsibilities
- Build, manage & optimize marketing channels
- Plan, implement & optimize performance advertising (ads) campaigns on Google/Meta/Pinterest/TikTok
- Manage budgets based on performance; re-engage drop-offs
- Clear 14-day report (clicks → inquiries → bookings → cost per booking)
- Manage social & influencer editorial calendar; publish and distribute content
- Maintain community (comments/DMs → inquiries)
- Plan & oversee SEO strategy (site structure, content, fundamentals)
- Regular monitoring with brief result updates
- Customer acquisition & communication
- Set up & maintain a CRM
- Email campaigns for customer acquisition.
Requirements
- Hands-on experience in performance marketing
- Hands-on experience with social media & influencers
- Practical experience with ChatGPT or similar AI tools
- Creative approach to problem-solving
- Strong organizational skills and the ability to work independently
- Strong communication skills, team player, and eagerness to learn
- Ability to quickly learn and adapt to new topics
- Good German and English skills, both written and spoken.
Benefits
- Flexible working hours & locations – Cologne, Düsseldorf or remote; results-oriented
- Company laptop – powerful, preloaded with all tools, ready for mobile use
- Company equity – employee share options (e.g., ESOP/VSOP)
- Paid training & development – e.g., AI training and certifications
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