Marketing Manager executing digital marketing campaigns for Consumer Deposit Products. Integrating strategy and performance analysis to drive growth through digital channels.
About the role
- Digital Marketing Manager at Continental Properties leading digital marketing and website strategy across apartment communities. Driving campaigns across search, social, and paid media to increase renter demand.
Responsibilities
- Build and refine frameworks and strategies for paid digital campaigns (search, social, email, internet listing sites – such as Zillow & Apartments.com)
- Monitor portfolio performance against KPIs and targets; review community-level results to identify opportunities, diagnose underperformance, and recommend adjustments to targeting, creative, spend, or channel mix
- Identify, evaluate, and oversee external vendors and agencies to extend team capabilities and support digital marketing objectives
- Own the website roadmap and partner with external vendors to prioritize enhancements and optimizations that support a high-converting, user-friendly experience
- Drive SEO, GEO (Generative Engine Optimization) strategy, and AEO (Answer Engine Optimization)
- Lead and develop a team of Marketing Specialists – setting clear performance expectations, helping prioritize work, and building digital marketing and data fluency to drive customer demand
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field required, or equivalent professional experience
- 5-7+ years of experience in digital marketing, performance marketing, or marketing strategy roles
- 2-3+ years of people management experience, including coaching, development, and performance management of direct reports
- Functional/Technical skills: Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, Google Search Console, SEO (SEMrush, Ahrefs, or similar)
- Familiar with AI-driven search and discovery tools impacting AEO/GEO
- Working knowledge of CMS platforms (HubSpot, Sitecore, WordPress)
- Experience with Adobe Creative Suite, Google Tag Manager (GTM) and Power BI Dashboard Creation is a plus but not required
Benefits
- Health insurance
- 401(k) with company match
- Paid vacation time
- 9-paid holidays
- Half-days on Fridays during designated months
- Paid parental leave
- Mental health support including 8-free counseling sessions per year
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