Marketing Automation QA Specialist supporting campaign execution and quality assurance at ConsonantOne in Bangalore. Collaborating with teams to drive marketing automation success across platforms.
Responsibilities
Support the execution of marketing automation campaigns
Act as a go-to person for marketing automation best practices
Support lead nurturing and automated lead generation programs
Track and report key campaign metrics
Help develop and maintain templates
Ensure responsive/mobile-friendly builds
Coordinate with stakeholders and delivery teams
Stay current on evolving email + marketing automation best practices
Requirements
5+ years in digital marketing / marketing operations / marketing automation execution
Strong hands-on experience with Salesforce Marketing Cloud (preferred) and exposure to other MA platforms like Marketo / Eloqua / HubSpot / Watson (Silverpop)
Working familiarity with a CRM (Salesforce or similar)
Solid command of HTML/CSS
Understanding of B2B lead generation
Excellent communication (written/verbal/presenting)
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