Product Line Manager responsible for product portfolio management and market strategies at congatec. Collaborating with Market Intelligence and Sales to launch innovative products.
Responsibilities
Responsible for a product line within the Computer-on-Modules division
Manage the portfolio throughout the product life cycle, including collection and analysis of key product metrics for continuous optimization of market success
Conduct market, trend, and competitive analyses as a basis for decision-making to implement innovative and competitive products in close cooperation with Market Intelligence, Sales, R&D, and customers
Support the development of new product strategies and define the product’s specific value proposition in collaboration with Market Intelligence
Initiate new products, launch and position them in segment-specific markets, and adapt new technologies
Define and apply the marketing mix for the product line you are responsible for
Create and maintain product roadmaps, targeted presentations, sales webinars, and other product information for marketing purposes
Manage product-related pricing based on our existing pricing strategy for the respective product line
Support Sales and Business Development in global marketing activities and present products at trade shows, events, roadshows, and promotional campaigns
Support the ongoing digitization of portfolio management within the existing IT infrastructure
Requirements
Degree in Industrial Engineering or another technical degree with professional experience in product management
Very good communication and teamwork skills
Strong customer orientation with a clear business focus
Affinity for forward-looking computer technologies, combined with innovative thinking and creativity
Openness to challenges and technical innovations
Persuasive and assertive manner
Good command of written and spoken English
Experience with ERP, CRM, and business intelligence applications
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