Director of Integrations providing strategic leadership for integration teams within healthcare setting. Focusing on efficiency, compliance, and staff development to meet operational goals.
About the role
- Director overseeing consumer/customer data strategy across LATAM at The Coca-Cola Company. Driving growth and commercial effectiveness by integrating consumer data across various platforms.
Responsibilities
- Accountable for defining and orchestrating the regional consumer and customer data strategy across Marketing and Commercial domains
- Serves as the regional data domain leader, ensuring consumer data is governed, integrated, and activated as a strategic asset to drive growth
- Owns the consumer/customer data product roadmap and accelerates high value use cases
- Orchestrates end-to-end consumer data strategy execution from data ingestion to activation and measurement
- Partners closely with Digital, MarTech, Enterprise Data, and Technology teams to integrate consumer data across platforms
- Establishes and enforces consumer data governance frameworks across LATAM
Requirements
- Bachelor’s degree in Marketing, Business, Data, Technology, or a related field required
- 12+ years of experience in consumer data, digital marketing, analytics, or data strategy roles
- Proven experience leading regional or enterprise-scale data initiatives
- Strong background in Marketing and Commercial data domains, including CRM, CDP, loyalty, and personalization
- Deep understanding of consumer/customer data architectures, data products, and activation across digital and commercial ecosystems
- Demonstrated experience implementing data governance models and operating within strict privacy and compliance environments
- Strategic, systems-oriented leader with the ability to influence across functions and geographies
- Knowledge of LATAM data privacy regulations and regional market nuances
Benefits
- Exceptional benefits
- Opportunity for growth
- Part of a recognized brand
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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