Senior Manager overseeing integrated marketing experiences for Coca-Cola in LATAM. Leading brand strategies, agency collaborations, and performance optimizations across consumer touchpoints.
Responsibilities
Lead the development of end-to-end experience strategies for assigned brands or categories.
Translate business and category objectives into clear creative and experience briefs.
Design marketing plans around the consumer journey and shopper path.
Partner with Brand, Category, and Creative Strategy teams to shape creative territories and communication strategies.
Develop high-quality creative briefs and lead agencies through ideation, development, and refinement.
Manage agency relationships, ensuring clarity of scope, quality output, and efficiency.
Collaborate with media, digital, and DAO teams to ensure plans reflect evolving media behaviors.
Act as a key connector between Brand, Category, IMX, E2E, Media, and Commercial teams.
Requirements
Bachelor’s degree required.
8–12 years of experience in marketing, integrated marketing, creative strategy, media, or experience design.
Experience in consumer and shopper marketing; CPG experience strongly preferred.
Demonstrated ability to develop and execute integrated marketing and experience strategies.
Strong understanding of digital ecosystems, media, culture, and content development.
Experience working with external agencies and cross-functional internal teams.
Proven ability to manage complexity, prioritize effectively, and deliver high-quality work.
Strong communication, collaboration, and influencing skills.
Benefits
Opportunity to work on iconic, category-leading brands.
Exposure to integrated, end-to-end marketing strategy and execution at scale.
A collaborative, creative environment that values curiosity, craft, and consumer-centricity.
Strong partnership with regional and global teams and world-class agencies.
A role that builds depth and readiness for future Director-level leadership.
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