Local SEO Specialist executing critical Local SEO responsibilities within the delivery team at Clix. Responsible for ensuring technical accuracy and performance in campaigns for various accounts.
Responsibilities
Implement and optimize Local SEO campaigns for single and multi-location businesses—with a focus on legal and professional service firms—ensuring high performance across map listings and local packs
Manage the complete lifecycle of Google Business Profiles (GBP) and Bing Places, from verification and spam fighting to weekly posts and Q&A optimization, to maximize local visibility and lead generation
Execute local keyword research to build and optimize location-specific landing pages, city pages, and service area content that drives geo-relevant traffic
Maintain technical local SEO health by managing schema markup (specifically LocalBusiness and Attorney types), resolving crawl issues, and ensuring mobile responsiveness for local users
Monitor campaign performance using agency-standard tracking platforms (specifically SE Ranking and GA4) to identify ranking drops, proximity opportunities, and data-driven optimization tasks
Execute end-to-end citation management, including the audit, cleanup, and buildout of NAP consistency on core aggregators and niche industry directories
Adapt campaign tactics to evolving Search Generative Experience (SGE) and AI-driven search environments to ensure clients remain visible in new search formats
Leverage LLMs (ChatGPT, Claude) and AI-driven developer tools to accelerate auditing, automate content outlines, and generate technical code (JSON-LD) for faster implementation
Collaborate within your assigned Pod, supporting Senior Strategists and Account Managers by executing tactical deliverables that align with broader client goals
Incrementally expand skillset beyond Local SEO by engaging in cross-channel projects (Paid Search, General SEO) through internal mentorship and self-directed learning
Communicate tactical updates and performance insights clearly to internal teams, translating technical SEO actions into understandable business impacts
Complete a minimum of 5 hours of professional development monthly, staying ahead of Local Search algorithm updates and AI-search trends
Proactively perform ad-hoc optimization tasks to support the agility and success of the wider SEO team
Requirements
Bachelor’s degree in Marketing, Communications, Computer Science, or a related field
2-5 years of proven experience managing Local SEO campaigns for service-based businesses, with a strong preference for experience in the legal or professional services sectors
Advanced knowledge of Local SEO platforms (e.g., SE Ranking , BrightLocal, Whitespark) and technical crawling tools
Demonstrated proficiency with content management systems (e.g., WordPress), Google Analytics (GA4), Google Search Console, and Google Tag Manager
Practical experience leveraging AI tools (e.g., Claude, ChatGPT, GitHub) to accelerate technical tasks, such as generating Schema markup, troubleshooting code, or automating data cleanup
Active Certifications (Preferred): Google Analytics Individual Qualification (GAIQ), Google Business Profile (GBP) training, or Google Tag Manager (GTM) Certification
Benefits
Competitive compensation
Comprehensive benefits package
Matching 401(k)
Generous PTO
Strategic involvement in pod and company level initiatives
Margin and performance based bonus opportunities
Tools and autonomy to drive client and organizational growth
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