Operational Marketing Executive facilitating strategic integration of Nina Ricci brand with markets. Analyzing performance and coordinating marketing initiatives in an international context.
About the role
- Lead Marketing Operations for Bauer Media Outdoor, enhancing marketing strategy and technology stack. Oversee team, optimize systems, and improve marketing-to-sales processes.
Responsibilities
- Lead Marketing Operations across Bauer Media Outdoor, developing the strategy, systems and processes that support our marketing and sales teams.
- Own and optimise our marketing technology stack, including HubSpot and tools such as Webflow, AcquiaDAM, Showpad, Oktopost and LinkedIn Sales Navigator.
- Improve marketing-to-sales processes, ensuring effective lead management, scoring and nurturing across the customer lifecycle.
- Ensure strong integration between marketing systems and CRM, working closely with Salesforce to support sales and pipeline visibility.
- Own marketing reporting, using tools such as HubSpot and Google Analytics to deliver clear insights and demonstrate marketing’s impact.
- Oversee the photography process and supporting systems, ensuring high-quality assets are captured, managed and easily accessible.
- Lead and develop the Marketing Operations team (currently 3 people) while working closely with stakeholders across the UK and Europe.
Requirements
- Significant experience setting the strategic direction for a Marketing Operations function, including hands-on experience with HubSpot.
- Strong understanding of marketing automation and how it supports lead generation, nurturing and conversion.
- Proven experience demonstrating how marketing activity contributes to revenue and business growth.
- Comfortable working with a range of teams and senior stakeholders, with the credibility to influence at leadership level.
- Able to clearly communicate the value of marketing technology and drive adoption across the business.
- Patient and resilient when driving change, with the ability to bring people on the journey and embed new ways of working.
- Experience working cross-functionally, ideally within international or multi-market environments.
- Setting core KPIs in conjunction with stakeholders.
- Demonstrable experience of managing budgets.
Benefits
- Salary DOE
- Flexible working (this generally looks like 3 days in our offices and 2 days at home)
- 25 days’ annual leave inc. bank holidays
- 2 paid volunteering days each year to support a charity or because that matters to you
- Company Pension Scheme matched at 5% or 8%
- Healthcare Cash Plan
- Life Insurance and group income protection scheme
- Cycle to work scheme
- Travel/Season ticket loans and a whole host of discounts across 100s of retailers
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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