Senior Paid Search Consultant driving Paid Search strategies for strong brands in Denmark. Planning, optimizing, and executing campaigns in an ambitious performance environment.
About the role
- SEM Senior Analyst executing paid search campaigns for Citi. Handling day-to-day builds, QA, and monitoring of paid search campaigns focusing on optimization and compliance.
Responsibilities
- Upload and structure campaigns in Google Ads and Microsoft Ads, including ad groups, keywords, match types, and bid strategies
- Write and traffic ad copy variations, ensuring alignment with brand tone and compliance requirements
- Implement sitelinks, callouts, structured snippets, and other ad extensions
- Apply audience targeting, geotargeting, device bid adjustments, and scheduling
- Apply UTMs, click trackers, and Floodlight/Conversion tags
- Test tags in GTM and validate firing in QA tools before launch
- Confirm alignment with analytics team tracking documentation
- Perform structured QA checks: ad approval status, correct URLs, negative keyword coverage, budget caps, and proper account hierarchy
- Validate campaign builds against compliance requirements (disclaimers, negative keywords, etc.)
- Ensure proper account hygiene, deduplication of keywords, ad rotation settings, bid strategy checks
- Check daily budget pacing, CTR, CPC, and conversion trends; flag anomalies
- Run “morning health checks” on campaign performance dashboards
- Generate weekly campaign performance reports with commentary
- Set up A/B or multivariate ad copy and landing page tests
- Monitor test performance, capture results, and report insights back to Managers/Strategists
- Maintain build trackers, QA logs, and pacing sheets
- Document learnings from campaign builds to improve SOPs
- Appropriately assess risk when business decisions are made
Requirements
- 2 – 5 years of experience in SEM execution
- Strong working knowledge of Google Ads, Microsoft Ads, SA360, GA4, and Excel/Sheets
- Meticulous attention to detail and process discipline
- Strong analytical mindset with ability to troubleshoot quickly
- Hands-on keyboard agency experience a plus
- Prior experience working in highly-regulated industries preferred
- Education: Bachelors/University degree or equivalent experience
Benefits
- medical, dental & vision coverage
- 401(k)
- life, accident, and disability insurance
- wellness programs
- paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Performance Marketing Manager focusing on Amazon for Ecom Brands, an innovative e - commerce startup in Hamburg. Responsible for campaign management and optimization across Europe.
Campaign Manager responsible for executing targeted ABM campaigns in a fast - paced SaaS environment. Collaborating with various teams to drive pipeline growth through strategic campaigns.
Performance Marketing Specialist focused on driving digital marketing growth through campaigns and optimizations. Collaborating with a dynamic team in a hybrid workplace to enhance brand visibility and acquisition.
Performance Marketing Manager driving Google Ads strategy for Nature Heart's E - Commerce brands. Oversee significant budgets, develop performance strategies, and collaborate with cross - functional teams.
Head of Demand Generation leading demand generation strategy and website performance at YOOBIC. Focusing on high - impact leadership and alignment with Sales for measurable business outcomes.
Junior Performance Marketing Manager focusing on Meta Ads campaigns and UGC management in an international e - commerce setting.
Group Leader overseeing construction projects at Frank Projektpartner. Responsible for project management and team leadership within the building sector in Stockholm.
Intern supporting website management and marketing operations at Macmillan Learning. Assisting with data analytics and content development while gaining exposure to digital marketing.
Performance Marketer leading digital lead generation initiatives for Optiom. Driving qualified leads and optimizing paid media campaigns in the dealer and broker sales funnel.