Hybrid Search Engine Optimization Analyst, SEO

at CHILI

• Job title: Search Engine Optimization Analyst, SEO
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• SEO Analyst managing client SEO campaigns, focusing on strategy, execution, and performance analysis at Chili Digital. Collaborating with cross-functional teams to drive results and exceed client expectations.

Responsibilities

• Client Onboarding: Lead kickoff calls, collect business objectives, and ensure technical access is complete.
• Keyword Research: Conduct intent-based keyword research, clustering, and funnel alignment.
• Content Briefings: Prepare SEO blog briefs and landing page outlines for writers based on keyword strategy.
• Off-Page Briefings: Provide backlink teams with detailed outreach and domain targeting strategies.
• Audits: Conduct in-depth technical, content, and backlink audits with clear action points and benchmarks.
• Competitor Analysis: Run gap analysis, benchmarking, and SERP reviews to position clients against top industry competitors.
• Implementation: Coordinate with dev/content teams to ensure SEO recommendations are correctly implemented.
• SENTR Campaign Management: Document all actions, monitor progress, update statuses, and track deadlines inside our internal CRM.
• Direct Contact: Be the main point of contact for your portfolio of SEO clients.
• Lead monthly calls, send weekly updates, and respond to client queries within agreed SLAs.
• Proactively identify issues, propose solutions, and align strategy to meet performance goals.
• Maintain high satisfaction and retention through clear communication and transparent delivery.
• Monthly Reports: Prepare results-driven reports showing organic traffic growth, keyword improvements, and key wins.
• Provide clear narratives with insights and next steps aligned to the client’s business goals.
• Track KPIs such as visibility, CTR, bounce rate, and conversion trends, using tools like GA4, GSC, SEMrush, and Looker Studio.

Requirements

• 2–4 years of experience in an SEO-focused role, ideally within an agency environment.
• Strong understanding of on-page SEO, technical SEO, and link building best practices.
• Experience managing SEO campaigns end-to-end, including keyword research, audits, reporting, and briefing content.
• Familiarity with tools such as GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Looker Studio.
• Demonstrated success in conducting and implementing technical/content/off-page audits.
• Strong analytical mindset with attention to detail and ability to turn data into actionable strategy.
• Highly organized and process-oriented, able to manage multiple accounts using SENTR or similar CRM/task management tools.
• Experience in client-facing roles with excellent communication and stakeholder management.
• Advanced English and Spanish are required.

Benefits

• Full Ownership: Manage the full SEO campaign lifecycle, from strategy to execution, with full autonomy and client-facing responsibility.
• Process & Performance Culture: We believe results come from process. You’ll be backed by frameworks, tools, and data to deliver consistently.
• Cross-Functional Collaboration: Work closely with Content, Paid Media, and BI teams to drive integrated performance campaigns.
• Growth & Recognition: At Chili, your impact is visible. You’ll be supported in career development, upskilling, and gaining visibility for your achievements.