Customer Marketing Programs Manager responsible for driving customer adoption and revenue expansion at digital banking company. Collaborating with various teams to execute lifecycle programs and improve customer experience.
About the role
- Senior Media Buyer leading media buying strategy across platforms like Google Ads and Meta at Channel Factory. Focusing on campaign optimization and performance standards in a hybrid role.
Responsibilities
- Develop, manage, and optimize performance campaigns across multiple digital channels, ensuring alignment with business objectives.
- Own budget responsibility for accounts, including margin management, forecasting, and optimization to maximize efficiency and ROI.
- Leverage data insights to drive strategic decision-making, ensuring campaigns deliver on KPIs.
- Implement and optimize cross-platform campaigns with a deep understanding of platform algorithms and auction dynamics.
- Utilize contextual and audience segmentation, creative testing, and automation strategies to improve campaign performance.
- Collaborate with internal stakeholders to drive campaign success.
- Stay ahead of industry trends, platform updates, and emerging technologies to maintain a competitive edge.
- Provide in-depth performance reporting, including actionable insights and recommendations for scaling initiatives.
- Attend and represent the team at regular external and internal client meetings.
- Mentoring junior members of the team to increase quality and performance.
Requirements
- 5+ years of hands-on experience managing campaigns across Google, Meta, TikTok, Snapchat, LinkedIn, and X.
- Analytical and critical thinking skills.
- Solutions-oriented mindset with great attention to detail.
- Keen eye for detail and understanding of budget management.
- Expertise in A/B testing, creative optimization, and audience targeting.
- Ability to work cross-functionally with internal teams and external partners.
- Strong communication and presentation skills.
- A proactive, problem-solving mindset with a passion for performance marketing.
- Deep expertise in conversion tracking, attribution modeling, and first-party data utilization.
- Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), and tracking implementation across web and app environments.
- Strong understanding of incrementality testing, MMM and lift studies.
- Hands-on experience with third-party measurement & verification tools.
- Strong data-driven mindset with the ability to interpret analytics, optimize performance, and drive measurable outcomes.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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