Vice President of E-Commerce leading digital commerce strategies to grow revenue at Champion Petfoods. Engaging in omnichannel management and team leadership within a fast-growing pet food company.
Responsibilities
Develop and execute a comprehensive multi-year e-commerce roadmap focused on aggressive revenue growth and margin expansion.
Oversee all digital sales platforms, specifically focused on our key partners - Amazon and Chewy and leveraging knowledge from these key customers with our omni-channel partners e.g. Petco, PetValu, etc.
Adept at developing omnichannel merchandising and promotional strategies to win across the petfood ecosystem.
Manage the full e-commerce P&L, including budgeting, forecasting, and resource allocation to ensure healthy ROI and CAC (Customer Acquisition Cost) ratios.
Partner with Retail Sales, Marketing, Supply Chain, Product, and IT to ensure a seamless "click-to-door" customer experience.
Utilize advanced analytics and A/B testing to optimize conversion rates (CRO), average order value (AOV), and customer lifetime value (CLV).
Partner with customers, direct reports, finance, and demand planning to create a credible short- and long-term plan.
Recruit, mentor, and lead a diverse team of digital specialists, fostering a culture of agility, accountability, and continuous improvement.
Requirements
Bachelor’s degree in marketing, business, or a related field is required. MBA preferred.
10+ years of experience in ecommerce with at least 5-7 years in a senior leadership within the CPG industry.
Demonstrated experience developing and executing integrated growth strategies with measurable success.
Strong analytical mindset to assess performance and make data-driven optimizations.
A people person skilled in networking within the company, building relationships, and driving change through influence rather than authority.
Excellent communication skills, adept at structuring documents and quantitative analyses, as well as creating PowerPoint presentations for executive-level communication.
Motivated, energetic, goal-oriented, with a strong work ethic and positive team attitude.
A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills.
Demonstration of cultural adaptability and flexing work hours given the geographical spread of responsibility.
Ability to travel at least 30%
Benefits
Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.
Continuing Education: In House & Online Learning & Development, as well as an Education Assistance Program.
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