Analista de Social Media responsável por monitorar redes sociais e atender clientes na Performa Web, uma agência de marketing digital full service.
About the role
- Social Media Manager creating and executing social media content for Cerity Partners. Leading engagement and analysis for brand promotion on LinkedIn and YouTube.
Responsibilities
- Fully own and oversee all social media channels for the firm, including B2C and B2B audience publishing.
- Serve as a social media evangelist and expert, offering ongoing training sessions to turn colleagues into brand ambassadors.
- Work across the Marketing team to develop social media campaigns that speak to our target personas.
- Interface with other internal colleagues to generate social media campaigns and ideas.
- Draft, copyedit, and coordinate approval for all social media activity.
- Support launches, announcements, mergers, events, and other key moments with social and digital components.
- Partner with agencies to develop content, including LinkedIn posts, YouTube assets, and paid media campaigns.
- Support community management, including monitoring comments and conversations.
- Track and report on social media performance; assess what’s working and provide recommendations.
- Manage social listening tools and vendors.
- Identify social media trends and proactively recommend new channels and formats.
- Support social media operations, including asset management, documentation, scheduling, and optimization.
Requirements
- 5-7 + years of hands-on experience in a dedicated social media role
- Experience in financial services, professional services, or creative agencies
- Demonstrated experience publishing and managing content across major social platforms, specifically LinkedIn and YouTube
- Excellent writing, editing, and verbal communication skills
- Strong organizational and project management skills, with the ability to manage competing priorities under tight deadlines
- Ability to interpret social media metrics and translate data into actionable insights
- Experience working with agencies and collaborating across internal teams
- Proficiency with standard workplace tools (Outlook, Word, PowerPoint, Excel)
Benefits
- Health, dental, and vision insurance – day 1!
- 401(k) savings and investment plan options with 4% match
- Flexible PTO policy
- Parental Leave
- Financial assistance for advanced education and professional designations
- Opportunity to give back time to local communities
- Commuter benefits
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