Marketing Technician supporting sales and generating leads for Crown in the lifting equipment sector. Responsibilities include campaign design, lead management, and local communication support.
About the role
- Senior Marketing Manager developing and executing marketing strategies for Centari's AI platform. Shaping brand positioning and marketing efforts at a high-growth startup.
Responsibilities
- Develop and execute 0-to-1 marketing strategy, including positioning, messaging, and market entry playbook.
- Build comprehensive content strategy and create high-impact materials (thought leadership articles, white papers, case studies, solution briefs) that translate AI capabilities into business value for legal and financial services audiences.
- Lead product marketing including positioning, messaging frameworks, sales enablement materials (pitch decks, battlecards, demo scripts), and customer success stories that demonstrate ROI.
- Partner with Sales team to refine messaging based on prospect feedback, create pipeline-driving content, and develop account-based marketing approaches for target accounts.
- Collaborate with Product team to translate feature launches into compelling market narratives and influence roadmap based on competitive insights and market needs.
- Establish marketing analytics frameworks to measure brand awareness, content performance, and pipeline impact.
- Support event strategy and thought leadership presence.
Requirements
- 7+ years of B2B SaaS marketing experience with focus on content and product marketing.
- Proven track record launching products into new markets or segments.
- Deep experience marketing to financial services, legal, or other professional services buyers.
- Exceptional writing and storytelling abilities with a portfolio demonstrating executive-level content.
- Strong understanding of enterprise sales cycles and ability to create marketing that drives pipeline.
- Experience building marketing strategy from the ground up in early-stage or high-growth environments.
- Comfort with ambiguity and ability to make strategic decisions with imperfect information.
- Self-directed work style with ability to manage priorities independently.
Benefits
- Competitive salary, equity, and comprehensive benefits (health, dental, vision, 401k)
- Hybrid work culture based in NYC
- Flexible PTO
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