CRM Manager building and owning lifecycle communications for Bitstack users. Driving activation, retention, and revenue through strategic communication layers across various channels.
About the role
- CRM Analyst developing and managing journeys, campaigns, and performance metrics for C&A's fashion retailing. Focused on customer engagement and conversion in multiple channels.
Responsibilities
- Journey Strategy and Optimization: Plan, implement, and optimize CRM journeys across all stages of the funnel (acquisition, qualification, conversion, and retention), focusing on performance, growth, and value generation.
- Identify opportunities to improve the customer experience based on behavioral and business data.
- Lead the full experimentation cycle (A/B and multivariate tests), identify growth levers, and scale learnings.
- Tactical Campaign Execution: Develop, manage, and execute CRM campaigns across multiple channels (email, SMS, push notifications, RCS, and WhatsApp).
- Collaborate with the creative team and agencies, producing clear, strategic briefings to develop high-impact communications.
- Ensure message consistency, personalization, and relevance across the customer journey.
- Data and Performance Analysis: Monitor, analyze, and interpret performance metrics (open rate, CTR, conversion, lift, ROI, among others).
- Translate complex metrics and analyses into actionable insights and strategic recommendations for the business.
- Support data-driven decision-making using test learnings and campaign results.
Requirements
- Bachelor's degree – Marketing, Business Administration, Economics, Engineering, Computer Science, or related fields.
- 4–5 years of proven experience in CRM, Growth, or Planning, working on journey strategies, automation, and performance measurement.
- Experience with CRM and marketing automation platforms such as Salesforce Marketing Cloud, Adobe Campaign, Oracle Responsys, RD Station, Braze, or similar.
- Knowledge of A/B testing, basic statistics, and experimentation methodologies.
- Strong command of core CRM and Growth metrics (engagement, conversion, LTV, churn, lift, ROI).
- Ability to design, analyze, and optimize omnichannel journeys (email, SMS, push, WhatsApp, and others).
Benefits
- Medical and Dental coverage (employee and dependents)
- Dr. C&A – Telemedicine and teletherapy services
- Annual bonus
- Parking or transit voucher (onsite location: Alphaville – Barueri/SP)
- Birthday Off: one day off during your birthday month
- Flexible working hours
- On-site cafeteria
- Flexible Meal Benefit (meal allowance and/or food voucher)
- Gympass
- Semiannual vacation leave
- "Programa Amigo" – psychological, legal, and social support program
- Pharmacy partnership with payroll discount
- Employee discount at C&A stores and online
Job title
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