Software Engineer executing data governance and validation support for Google Analytics products at Caterpillar. Collaborating with development teams to ensure effective tracking and data quality.
Responsibilities
Execute data governance/quality and implementation execution, validation support, training, and strategy support for Google Analytics (GA) 360 Suite of products
Support to site development teams
Setting up tracking as per needs for specific enterprise objectives, platform/system architecture and account design
GA Attribute collection set up for Cross site/domain clickstream data collection
User id (known contact) journey path collection
Enhanced ecommerce for sales attribution
Custom dimension and metrics collection for expanded analysis capabilities
Event/behaviour tracking
Referral exclusion execution for improved data quality for users crossing enterprise sites
Data auditing, goal configuration for enterprise KPIs
GTM tag and trigger configurations
3rd party integrations with additional Caterpillar purchased platforms
Server-Side tracking execution
Integration and use of Google and third-party related APIs
Requirements
Bachelor's degree in a technical field such as computer engineering or related field required
3+ years of relevant experience
Proficiency with HTML, CSS, JavaScript and the document object model related to analytics tagging with Google Tag Manager
Advanced Implementation Experience in GTM
Working Knowledge on GA4 Interface
Knowledge of SQL for data science analysis and reporting
Cookie consent management experience (One Trust) related to Google marketing platform data collection
Experience demonstrating analytical capabilities to various levels of leadership
Experience with Digital Marketing technologies, including campaign tracking and Salesforce Sales Cloud and Marketing Cloud
GA4 implementation for Mobile Sites and implementation
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