Director of Regional Marketing for APJ at Thermo Fisher Scientific, shaping innovative marketing strategies and spearheading revenue growth initiatives across Asia Pacific and Japan.
About the role
- Marketing Manager managing B2B2C marketing projects for Viessmann Climate Solutions. Developing strategic communication and campaign plans to enhance visibility and engagement.
Responsibilities
- Planning, managing and executing B2B2C marketing activities to increase end-customer demand for our Viessmann System Professionals
- Strengthening the visibility of our System Professionals in regional and digital channels through targeted communication campaigns, content marketing and co-branding activities
- Providing best-in-class marketing materials and tools (e.g., templates, campaign kits, POS materials, trade show booths, social media content)
- Developing and implementing strategic communication and action plans for partner activation and end-customer outreach
- Advising and supporting System Professionals on marketing matters and organizing trainings and webinars for the professional use of provided materials
- Developing and executing marketing strategies and communication concepts to position the SystemProfi program
- Planning and managing campaigns/communications to recruit and retain SystemProfi partners
- Close collaboration with internal departments (e.g., Sales, Academy, Product Management, Digital Marketing, Marketing, Brand) and external agencies
- Monitoring and measuring the success of marketing activities using defined KPIs and continuously optimizing initiatives
Requirements
- Degree in Marketing, Communications, Business Administration or a comparable qualification
- Several years of experience in B2B or B2B2C marketing, ideally in a technical environment or working with trade partners
- Strong understanding of partner and end-customer communication across the customer journey
- Experience designing and executing integrated marketing campaigns
- Confident use of digital marketing tools, CRM systems and social media platforms
- Structured, creative and solution-oriented working style
- Experience in project management and coordinating interdisciplinary teams; strong communication skills
- Strong understanding of brand management, partner communication and sales support
Benefits
- 30 days of paid vacation per year
- Company pension scheme
- Professional and personal development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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