Marketing Specialist developing and implementing marketing plans and multi - channel campaigns across UK and Ireland. Collaborating with stakeholders and driving customer loyalty and demand.
About the role
- Trade Marketing Manager driving retail performance for Miele appliances. Collaborating with marketing and sales to implement strategies and optimize marketing activities for growth.
Responsibilities
- In close collaboration with Consumer Marketing, Category Managers and Sales, you define and deliver the Trade Marketing strategy and plan across relevant channels
- In partnership with the marketing team, you contribute your expertise to develop campaigns and assets and ensure their effective implementation in retail environments
- By representing the customer perspective, you lead projects and influence marketing campaigns and messaging to align with retailer and consumer needs
- You take ownership of the discretionary advertising and promotion budget, aligning with Sales and Marketing leadership to ensure effective delivery of plans
- In collaboration with internal teams and partners, you develop and implement a 12-month trade marketing strategy that supports mutual growth for Miele and its retail partners
- You apply analytical tools to measure and evaluate the success of online retail marketing initiatives, including sales performance, ROI, and partner feedback
- You implement a feedback-driven approach to continuously optimise marketing activities and budget allocation
Requirements
- Extensive online marketing experience with a customer-centric approach and a strong commercial mindset, including proven success in strategy execution for senior stakeholders
- A degree in Marketing, Digital Marketing or equivalent expertise in digital marketing; CIM qualification is desirable
- Demonstrated ability to manage cross-functional relationships and navigate complex organisational structures
- Proven experience interpreting KPIs such as Share of Search, ROI, PDP readiness and automation levels
- Strong understanding of eCommerce dynamics, digital shelf analytics and content syndication tools, with the ability to share best practices on digital activation and conversion-driving applications
- Desirable: CIM qualification
- Desirable: Experience in project management or similar environments
Benefits
- Bonus scheme of up to 2 months’ salary
- Extensive discounts on Miele products for yourself, family and friends
- Discounted gym membership and subsidised onsite café
- Health cash plan and free eye tests
- Additional benefits including financial advice, recognition schemes and more
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