Digital Marketing Specialist optimizing user experience via data analysis and CRO techniques for Michelin Connected Fleet. Collaborating with design teams to enhance web performance and customer insights.
About the role
- Senior Manager leading marketing strategies for Business Cards & Payments at Capital One. Overseeing a team to deliver marketing collateral and capabilities while collaborating across departments.
Responsibilities
- Lead a team of marketing strategists to deliver diverse marketing collateral, processes and validate new leads
- Partner closely with the Product teams to define roadmaps for new capabilities needed
- Partner with the Field leadership team to deeply understand sellers needs
- Partner closely with Channel Marketing teams to develop and execute integrated campaign strategies
- Understand how competitors are evolving either field marketing ecosystem to drive more efficiency and effectiveness
Requirements
- Bachelor’s Degree or military experience
- At least 7 years of experience in building and executing marketing strategies
- At least 3 years of product marketing experience building value propositions and go-to-market strategies to bring new products to market
- At least 3 years of people leadership experience managing and developing a team of direct or indirect reports
Benefits
- Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
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