Senior Product Director defining product vision and roadmap for MarTech tools at Caesars Digital. Leading cross-functional teams to enhance customer marketing experiences and operational efficiency.
Responsibilities
define the product vision and roadmap for the platforms, tools, and integrations that power personalized marketing, customer lifecycle automation, segmentation, campaign orchestration, real-time decisioning, and measurement
own the end-to-end MarTech stack and enable Marketing, Growth, CRM, Data, and Engineering teams to deliver targeted, timely, and impactful customer experiences at scale
define the product strategy and roadmap, lead a team of Product Managers, and drive measurable impact across growth, trust, and operational efficiency
Requirements
8+ years in years developing successful digital products, including 3+ years managing Product Managers
Experience designing, launching and optimizing large scale and complex Martech ecosystems, CRM platforms, CDPs, ESPs, and customer data infrastructure
Expertise in creating and maintaining roadmaps, while also training direct reports on best practices
Ability to write descriptive narratives which demonstrate your knowledge of the problem, strategies, risks, and data which helped formulate the proposed solution or feature
Proven ownership of customer lifecycle, segmentation, or personalization products
Proven ability to engage Data Scientists and ML teams on predictive or automated capabilities
Experience in Agile software product delivery, preferably in a scrum setting using Jira
Expertise in funnel analytics, experimentation, and data-driven product development
Executive level communication and storytelling to offer effective updates and streamline communication to a broad audience.
Experience with vendor orchestration, model monitoring, and risk decisioning platforms
Background building platform capabilities (rules engines, feature stores, experimentation frameworks)
Find complex problems with numerous restraints exciting; and not daunting
Enjoy learning new skills and are passionate about new developments in technology
You are highly motivated individual, who wants to work with the best and be the best
Ability to build trusting relationships with peers, teams, and leaders
Ability to lead through influence, inspiration, experience, and collaboration
You inspire teams to come together and build best in class B2C products
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