Digital Marketing Manager overseeing performance marketing campaigns for a B2B SaaS company. Planning, executing, and optimizing campaigns in a hybrid work environment.
About the role
- Marketing Analytics Lead designing and implementing a spend optimization model at Caesars Entertainment. Collaborating across teams to drive marketing investment decisions with data-driven insights.
Responsibilities
- Design and implement a daily-refreshing spend allocation model that integrates performance data, incrementality signals, and budget constraints.
- Develop logic to recommend optimal channel- and sub-channel-level spend based on performance, saturation curves, marginal ROI, and forecasted outcomes.
- Create dashboards, APIs, or automated reports that surface recommendations to the marketing organization in a clear, actionable format.
- Build and maintain data pipelines that ingest data from ad platforms, MMPs, internal databases, and attribution systems.
- Ensure data quality, freshness, and model reliability through automated checks and monitoring systems.
- Develop or refine Media Mix Models (MMM), incrementality frameworks, marginal return curves, and/or bid/optimization simulations.
- Partner with finance, marketing, and product to integrate non-marketing factors (seasonality, product promos, inventory, etc.) into spend recommendations.
- Serve as the analytical thought leader for marketing investment decisions.
- Work closely with channel owners to ensure recommendations align with campaign strategy and creative cycles.
- Collaborate with engineering to productionize models and maintain scalable infrastructure.
- Lead A/B tests and incrementality experiments to improve the accuracy of spend recommendations.
- Iterate on the model as new channels, geos, or strategies come online.
Requirements
- Must be 21 years of age or older
- 5+ years in marketing analytics, data science, growth analytics, or similar.
- Strong proficiency in Python or R, SQL, and scalable model deployment workflows.
- Experience building MMM, incrementality tests, or ROI/attribution models.
- Knowledge of paid media channels (paid social, search, affiliate, programmatic, etc.) and their underlying mechanics.
- Experience with visualization tools (Tableau, Power BI, Looker) for delivering insights and automated reporting.
- Ability to turn complex modeling outputs into simple business recommendations.
Benefits
- medical, vision, and dental insurance
- life insurance
- disability insurance
- a 401(k)-matching program
- paid Flexible Time Off
- paid company holidays
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Digital Marketing and Communication Manager for Groupe Nova, enhancing visibility and promoting services. Leading innovative marketing strategies and collaborative communication efforts.
Online Marketing Manager responsible for enhancing online visibility through SEO and marketing strategies for IT hardware rental company. Collaborating proactively to support overall marketing efforts.
Digital Marketing Consulting Specialist managing inbound and outbound leads for online advertising campaigns. Working with clients to impact their business effectively by creating unique customer experiences.
Digital Marketing Manager at Ainavio GmbH managing digital presence across multiple channels. Involves content creation and optimization for driving traffic and brand awareness.
Marketing Resident gaining hands - on digital marketing experience for top brands at January Digital. Engaging in a comprehensive program that includes training, research, and content creation.
Digital Marketing Consultant developing performance marketing strategies for diverse clients at Reload Media. Analyzing results and optimizing campaigns while collaborating with a multidisciplinary team.
Sales intern at Lilacard responsible for acquiring new partners and building relationships in Frankfurt's market. Engage with gastronomy and leisure sectors to establish long - term partnerships.
Digital Marketing Specialist at AI startup developing content strategies and automating marketing processes. Collaborating closely with management and product development teams in a hybrid setting.
Consultant working on digital marketing projects for B2B brands at LARK Digital. Collaborating on strategies, content, and project coordination in a hybrid work environment.