PPC Executive managing and optimising PPC campaigns for international sports betting company Boyle Sports. Responsibilities include data analysis, A/B testing, and performance reporting.
About the role
- Driving paid acquisition strategies to scale registrations for Bumble's dating and friendship platforms. Collaborating with analytics and creative teams to maximize marketing impact.
Responsibilities
- Own the paid acquisition strategy across channels (e.g., Paid Social, Search, Display, Emerging).
- Translate quarterly and annual registration targets into channel-level investment plans.
- Define budget allocation across markets, audiences, and platforms.
- Set optimization frameworks aligned to business goals (volume, efficiency, quality).
- Identify and scale new growth opportunities within paid acquisition.
- Partner with Analytics to evaluate incrementally, and move performance management beyond last-touch ROAS to focus on sustainable business outcomes.
- Clearly articulate the business impact of UA investment to senior stakeholders.
- Establish structured test-and-learn roadmaps across channels.
- Lead and develop performance marketing team members.
Requirements
- 7–10 years in performance marketing / user acquisition.
- Proven experience managing and scaling multi-million-dollar paid media budgets.
- Strong commercial acumen; comfortable making investment trade-offs.
- Experience partnering with analytics teams on incrementally or causal measurement.
- Advanced Excel required.
- Strong communicator with ability to present performance insights to senior stakeholders.
- Demonstrated experience leading and developing performance marketing teams.
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