Hybrid Campaign Marketing Manager

at Bright

• Job title: Campaign Marketing Manager
• Job type: Contract
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Duleek, Ireland

About the role

• Campaign Marketing Manager developing and managing marketing campaigns for Bright's software products. Collaborating with cross-functional teams to achieve brand awareness and lead generation.

Responsibilities

• Collaborate with the marketing team to develop comprehensive campaign strategies aligned with organisational goals.
• Conduct market research and analyse target audience to identify key trends, insights, and opportunities.
• Define campaign objectives, KPIs, target metrics, and success criteria.
• Develop compelling campaign concepts, messaging, and creative assets in coordination with the creative team.
• Coordinate with internal stakeholders, agencies, vendors, and partners to execute campaigns across various channels (e.g., digital, social media, print, events).
• Manage campaign budgets, timelines, and resources effectively.
• Monitor campaign performance, analyse data, and optimise strategies to ensure campaign success.
• Create engaging and persuasive content for various marketing channels, including emails, websites, landing pages, social media, and advertisements.
• Collaborate with the design team to develop visually appealing marketing collateral, such as brochures, banners, videos, and infographics.
• Develop and implement lead generation strategies to attract and capture potential customers.
• Collaborate with the sales team to align marketing campaigns with lead nurturing and conversion goals.
• Utilise marketing automation tools and CRM systems to track leads, measure conversions, and optimise campaigns.
• Ensure consistency in messaging, branding, and tone of voice across all campaign materials and touch points.
• Monitor market trends, competitive landscape, and customer feedback to enhance brand positioning and differentiate the organisation's offerings.
• Prepare regular reports on campaign performance, key metrics, and ROI.
• Conduct post-campaign analysis to evaluate effectiveness, identify learnings, and recommend improvements for future campaigns.

Requirements

• 2–4 years of experience in a marketing role, with a focus on campaign management.
• Proven track record of delivering successful multi-channel marketing campaigns.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent written and verbal communication skills.
• Proficiency in marketing tools such as CRM platforms, email marketing software (e.g. HubSpot, Mailchimp), and digital advertising platforms (e.g. Google Ads, Meta Ads).
• Analytical mindset with experience using data and reporting tools (e.g. Google Analytics, Salesforce) to measure campaign effectiveness.
• Strong attention to detail and a creative eye.

Benefits

• Competitive salary
• Performance based bonus
• 25 days annual leave
• Health Insurance
• Company pension
• Company events
• free food onsite
• On-site parking
• Referral programme
• Sick pay
• Wellness programmes