Marketing Manager executing digital marketing campaigns for Consumer Deposit Products. Integrating strategy and performance analysis to drive growth through digital channels.
BG
Hybrid Digital Marketing Manager, Parental Leave Cover
Posted 2 weeks ago
About the role
- Digital Marketing Manager responsible for creative campaign management across digital platforms for Ullstein Buchverlage. Overseeing social media strategies, newsletter management, and performance marketing efforts.
Responsibilities
- Creative concept development, planning, coordination and hands-on execution of campaigns across all digital platforms (including social media, email, Facebook Ads, TikTok Ads, Google Ads).
- Website management in various CMSs: from relaunches to content marketing.
- Creation, distribution and analysis of newsletters via Salesforce, as well as optimization of email marketing.
- Further development of social media strategies in collaboration with the online team.
- Analysis, planning and growth of online communities across various social media platforms.
- Management of and communication with external vendors, including budget responsibility and oversight.
- Analysis, processing and use of data for campaign optimization.
- Performance marketing
Requirements
- University degree in media management, marketing, literary studies or a related field.
- Several years of professional experience in digital marketing; ideally within a publishing house or the book industry.
- A good sense for marketing trends and developments, as well as excellent technical understanding.
- Experience with Salesforce (Marketing & Sales Cloud), AMS, and common graphics tools (Adobe Photoshop, Canva, etc.).
- Fluent German language skills, excellent written and verbal communication, and a strong command of language.
- Confident user of MS Office (PowerPoint, Word, Excel) and MS Teams.
Benefits
- A supportive, development-focused working environment offering high levels of autonomy and room for your own ideas.
- You will be part of a successful and committed team at a renowned book publisher from day one.
- Wednesdays are our in-office company day when the whole team works on-site.
- Additionally, each person can choose whether to work remotely or at the publisher.
- An attractive collective agreement with 30 days of vacation and numerous additional benefits such as a JobRad bike leasing program, a job ticket, a fitness subsidy, a discounted BookBeat subscription, capital-forming benefits (Vermögenswirksame Leistungen) and more.
- A modern, family-friendly work organization with childcare subsidies as well as flexible working hours and models to accommodate your individual life circumstances.
- A location in central Berlin (Berlin-Mitte) in a beautifully renovated historic building with its own garden and excellent public transport connections.
- Further training and coaching to develop your strengths and support your personal development.
Job title
Job type
Experience level
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Not specified
Degree requirement
Tech skills
Location requirements
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