Requisitos Analyst at Certsys guiding developers through requirements engineering processes and tools in a hybrid work environment in Brazil.
About the role
- Senior Media Analyst at Bold Digital overseeing media planning and management of digital campaigns with defined KPIs.
Responsibilities
- Digital media management across multiple channels
- Operation of media platforms/tools (Facebook Ads, Google Ads, LinkedIn Ads, programmatic advertising, Twitter Ads, etc.)
- Manage ad spend according to the media plan
- Campaign optimization and daily monitoring based on KPIs
- Campaign structure creation, A/B testing, and audience segmentation
- Weekly presentation of performance campaign results and recommendations to improve campaign performance
- Client-facing role to present and justify optimizations
- Recommend ad formats and best practices to improve creative performance
- Organize and control investment by channel, client, and campaign
- Ensure campaign monitoring and optimization with a focus on achieving the best results
- Liaise daily with publishers/media outlets and internal teams (creative, planning, business)
- Present new and innovative platform solutions
- Manage campaigns to exceed planned KPIs
Requirements
- Digital media management across multiple channels
- Operation of media platforms/tools (Facebook Ads, Google Ads, LinkedIn Ads, programmatic advertising, Twitter Ads, etc.)
- Manage ad spend according to the media plan
- Campaign optimization and daily monitoring based on KPIs
- Campaign structure creation, A/B testing, and audience segmentation
- Weekly presentation of performance campaign results and recommendations to improve campaign performance
- Client-facing role to present and justify optimizations
- Recommend ad formats and best practices to improve creative performance
- Organize and control investment by channel, client, and campaign
- Ensure campaign monitoring and optimization with a focus on achieving the best results
- Liaise daily with publishers/media outlets and internal teams (creative, planning, business)
- Present new and innovative platform solutions
- Manage campaigns to exceed planned KPIs
- Advanced Excel
- Experience in media planning
- Full knowledge of platforms, formats, objectives and digital channels (Facebook Ads, Google Ads, LinkedIn Ads, programmatic advertising, Twitter Ads, Search, Shopping, Display, YouTube, etc.)
- Strategic knowledge to define appropriate KPIs and implement the best actions to achieve them
- Critical and analytical mindset
- Strong communication and presentation skills
- Strong organizational skills
- Sense of responsibility and self-management
- Proactivity and initiative
- Interpersonal skills
- University degree (Preferred: Advertising, Engineering, Business Administration, Marketing)
- Experience with offline media
- Experience working with retail clients and/or retail operations, including e-commerce
- Experience in programmatic media operations (DBM, BrightRoll, etc.)
- Google, Facebook, and Analytics certifications
- Advanced English
Benefits
- Health insurance
- Meal allowance
- Transportation allowance
- Day off
- Bonus
- Work-from-home allowance
- TotalPass
- Telemedicine MEDIQUO
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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