Lead Brand Strategist shaping brand narratives and digital experiences for mission - driven organizations. Collaborate with various teams to build innovative brand strategies and ensure alignment with user experiences.
About the role
- Intern assisting in strategic and conceptual development of the MINI brand within BMW Group. Engaging in market analysis and project support for the marketing department.
Responsibilities
- You will support the strategic and conceptual development of the MINI brand.
- In addition, you will contribute to deriving brand and communication strategy requirements for vehicles, services and innovations.
- You will help define the brand positioning and the contribution of vehicles to the brand within the product portfolio.
- You will analyze social trends, target groups and competitor activities and prepare the results.
- You will provide content-related and organizational support to project management.
- You will contribute to communication with project partners and the preparation of top-management presentations.
Requirements
- Degree in Business Administration, Economics or a comparable qualification.
- Understanding of and enthusiasm for automobiles, market potential, customer segments and trends.
- Flexibility, team orientation and a quick grasp.
- Initial experience in brand or communication strategy is an advantage.
- Confident use of MS Office, especially PowerPoint and Excel.
- Business-fluent German and English skills.
Benefits
- Comprehensive mentoring & onboarding.
- Personal and professional development.
- Flexible working hours.
- Mobile/remote work.
- Attractive & fair compensation.
- Student apartments (subject to availability & only at the Munich location).
- And much more — see bmw.jobs/waswirbieten
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
External Employer Branding Manager shaping Preply's global employer narrative through storytelling and strategic initiatives. Focused on executive voice and building a cohesive brand presence.
Brand Specialist managing Coolbet's brand visibility and consistency across markets. Collaborating closely with internal teams to deliver engaging brand communications.
Associate Brand Manager driving strategic product launches for Signia in Government Services. Collaborating on marketing plans, digital campaigns, and multi - channel initiatives in the hearing care industry.
Brand Manager shaping ESR's representation across APAC through strategic marketing efforts. Collaborating with regional teams on brand initiatives and ensuring consistency across markets.
Brand Manager leading strategy and execution for specialty care brands at IQVIA. Collaborating with cross - functional teams in a regulated pharmaceutical environment.
Brand Manager leading specialty care brands in the pharmaceutical industry. Overseeing brand strategy and execution within a multi - country, matrix environment.
Communications and Brand Manager creating engaging content that highlights Simplot's work and impact. Collaborating across teams and maintaining editorial guidelines within the Global Communications team.
Brand Manager supporting enterprise fashion accounts in the apparel industry, leveraging AI technology for product creation and operational leadership.
Associate Brand Manager supporting brand growth for Essity's health solutions across the U.S. Collaborating on marketing strategy and brand innovation while driving market success.