Cluster Lead driving Technology and Advisory Services growth in JAPAC. Managing client relationships and cross - functional collaboration in the region.
About the role
- Senior Growth Engagement Manager focused on driving lifecycle marketing initiatives at Bitstamp by Robinhood. Engaging customers through personalized and automated communications for growth and retention.
Responsibilities
- On this individual contributor role, you will be focused on driving lifecycle marketing initiatives across the customer journey.
- Implementing lifecycle marketing campaigns and communications across onboarding, engagement, and retention stages.
- Defining and executing the contact and engagement strategy (right message, right audience, right time) through automated and triggered journeys.
- Initiating analysis to provide customer insight or add value to the customer relationship.
- Reporting on campaign performance over time to measure the effectiveness of marketing efforts.
- Partnering with cross-functional stakeholders (Product Marketing, Product, Creative, Data Science) to develop and execute lifecycle campaigns and experiments.
- Preparing targeting lists based on campaign requirements and supporting other functions on data analyses.
- Developing automated journeys, A/B testing, and optimization strategies by experimenting with target audiences, rewards, creatives, and copy to ensure the most effective approach.
- Leveraging lifecycle marketing tools and data capabilities to deliver personalized and automated communications.
- Collaborating on campaign planning and resource prioritization in alignment with growth and engagement goals.
- 'Financial accountability' for setting and delivering against budgets. Negotiating with suppliers to provide better value for money.
Requirements
- At least 8 years of experience with one of the leading lifecycle marketing or marketing automation platforms.
- Proficient knowledge of one of the structured querying languages (SQL, MySQL, or similar).
- Excellent understanding of lifecycle and engagement marketing strategy, including customer segmentation, personalization, and experimentation to drive growth, engagement, and retention.
- Good communication skills to effectively collaborate with other team members, departments, and stakeholders.
- Ability to clearly explain complex processes and ideas.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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