AEO Analyst optimizing brand visibility and authority in AI-driven answer engines. Collaborating with SEO and Content teams for sustainable audience growth in regulated markets.
Responsibilities
Execute AEO strategies to improve brand visibility and citation across AI-powered answer engines and community platforms.
Monitor how the brand is represented by large language models and niche communities, identifying gaps or misinformation.
Collaborate with SEO and Content teams to generate high-value information gain that positions the brand as an authoritative source.
Manage and participate ethically in relevant online communities (forums, Reddit, Q&A platforms) to foster organic discussion and trust.
Support digital PR and off-page initiatives to secure high-quality mentions and links from authoritative sources.
Ensure all actions align with compliance, brand safety, and E-E-A-T quality guidelines in regulated environments.
Requirements
Experience in SEO, AEO, digital reputation management, or community-driven growth strategies.
Strong understanding of how search engines and AI-based answer systems evaluate authority, relevance, and trust.
Hands-on experience with online communities, forums, or social platforms in a professional context.
Analytical mindset with the ability to monitor brand perception and translate insights into actionable strategies.
Excellent written communication skills, with the ability to adapt tone to different audiences and platforms.
Ability to collaborate cross-functionally with SEO, Content, Compliance, and Brand teams.
Bonus points if you also have:
Experience in regulated industries such as iGaming, Fintech, or Crypto.
Familiarity with link building, digital PR, or off-page SEO strategies.
Understanding of how large language models (e.g., ChatGPT, Gemini) source and validate information.
Experience working with multilingual or multicultural audiences.
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