Principal UX Designer creating engaging mobile game experiences with a cross - functional team. Collaborating on features and systems that ensure player delight and business goals.
About the role
- Principal Product Designer at BetterUp shaping core product experiences and driving AI integration. Lead design excellence and influence cross-functional strategy for impactful human transformation.
Responsibilities
- Architect the design vision for BetterUp’s core product experiences—identifying the highest-leverage opportunities, defining the strategic direction, and ensuring continuity across complex, multi-surface journeys
- Drive design quality and craft standards across the product, raising the bar for the entire Design org through rigorous critique, deep collaboration, and principled decision-making
- Partner closely with Product, Engineering, and Research to shape roadmaps from the earliest stages—bringing design perspective to problem framing, not just solutions
- Lead complex, ambiguous design challenges from 0→1 and 1→n, navigating organizational complexity with clear thinking and strong point of view
- Build and maintain scalable design systems and foundational patterns that enable speed and coherence across teams
- Mentor and elevate senior designers, providing thoughtful feedback that develops taste, confidence, and craft
- Influence VP-level and executive stakeholders with clarity and conviction, earning trust as a thought partner on product and design strategy
- Represent the design function in cross-functional planning, helping align design investment with company priorities.
Requirements
- 10+ years of product design experience, including time at a consumer or B2B SaaS company where design played a central role in product strategy
- A portfolio that demonstrates exceptional craft, systems thinking, and the ability to operate across the full design spectrum—from early concept to polished execution
- Proven track record of leading complex, multi-year design initiatives with measurable impact on product outcomes and user experience
- Deep experience influencing product and engineering direction at the senior leadership level
- Strong design systems sensibility—you understand how foundational decisions compound across a product at scale
- Experience designing products at the intersection of human behavior and technology; familiarity with AI-native product patterns is a strong plus
- Exceptional communication and storytelling skills—you make complex ideas clear and compelling to any audience
- A growth mindset and genuine curiosity about how AI tools can enhance design craft and process.
Benefits
- Access to BetterUp coaching; one for you and one for a friend or family member
- A competitive compensation plan with opportunity for advancement
- Medical, dental, and vision insurance
- Flexible paid time off
- All federal/statutory holidays observed
- 4 BetterUp Inner Workdays
- 5 Volunteer Days to give back
- Learning and Development stipend
- Company wide Summer & Winter breaks
- Year-round charitable contribution of your choice on behalf of BetterUp
- 401(k) self contribution
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