Senior Product Manager responsible for growth of PICC and Midline product franchises at BD. Collaborating with sales and marketing teams to execute strategic plans and meet performance objectives.
Responsibilities
Supports the overall PICC and Midline business objectives
Develops and executes against annual / strategic marketing plan for PICCs & Midlines
Develops tactical plans to deliver results
Collaborates closely with the sales force to drive growth
Manages product financial performance, aligning business expectations to annual strategic initiatives
Collaborates with Supply Chain and Operations to appropriately forecast incoming demand
Effectively partners with Global marketing partners and other cross functions (i.e. R&D, Clinical, Medical Affairs etc..) to ensure development and execution of comprehensive marketing and product strategy.
Demonstrates Strategic Marketing Acumen with proven ability to conduct through market assessment driving to clear strategic recommendations.
Requirements
Bachelor's degree
At least 6 of relevant marketing experience within the Life Sciences industry
Experience in downstream (demand generation) marketing, and market shaping.
Demonstrated experience working in a B2B environment; understanding of healthcare industry; exposure to cross-functional processes, and influences without authority.
Strategic thinker with demonstrated ability to help formulate and implement marketing and product strategies, convert these into tactical marketing plans, and deliver results.
Demonstrated ability to develop strong relationships with Key Opinion Leaders, Customers, advisory boards etc.
Creative thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities.
Ability to travel to travel up to 20% domestically
Benefits
Annual Bonus Potential
Discretionary LTI Bonus Potential
reimbursement of vehicle use/mileage
Potential reimbursement of phone use
Health and Well-being Benefits
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance
Critical Illness Insurance
Accidental Injury Insurance
Life and AD&D insurance
Short-term disability coverage
Long-term disability insurance
Long-term care with life insurance
Other Well-being Resources
Anxiety management program
Wellness incentives
Sleep improvement program
Diabetes management program
Virtual physical therapy
Emotional/mental health support programs
Weight management programs
Gastrointestinal health program
Substance use management program
Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well-being
BD 401(k) Plan
BD Deferred Compensation and Restoration Plan
529 College Savings Plan
Financial counseling
Baxter Credit Union (BCU)
Daily Pay
College financial aid and application guidance
Life Balance Programs
Paid time off (PTO), including all required State leaves
Educational assistance/tuition reimbursement
MetLife Legal Plan
Group auto and home insurance
Pet insurance
Commuter benefits
Discounts on products and services
Academic Achievement Scholarship
Service Recognition Awards
Employer matching donation
Workplace accommodations
Other Life Balance Programs
Adoption assistance
Backup day care and eldercare
Support for neurodivergent adults, children, and caregivers
Caregiving assistance for elderly and special needs individuals
Employee Assistance Program (EAP)
Paid Parental Leave
Support for fertility, birthing, postpartum, and age-related hormonal changes
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