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About the role
- Senior Product Manager leading strategic marketing initiatives for BD’s healthcare technologies across Europe. Collaborating with country marketing and sales teams to enhance clinical leadership and go-to-market programs.
Responsibilities
- Own revenue and unit targets for the PAD portfolio across Europe through focused, data-driven strategies and consistent execution.
- Develop and implement country-specific strategies that position BD PAD as the partner of choice for physicians and healthcare systems.
- Work closely with Sales, Medical Affairs, Market Access, Market Development and Regulatory teams to ensure aligned and impactful initiatives.
- Strengthen relationships with existing key opinion leaders and identify new clinical partners in collaboration with country teams.
- Support physician engagement programs, workshops and Centers of Excellence to keep BD at the forefront of clinical education and innovation.
- Design and implement marketing campaigns, advisory boards and major congress activities that deliver measurable impact.
- Provide tools, content and strategic direction to help local teams customise plans, accelerate adoption and reach business goals.
- Ensure launch readiness for new products and seamless coordination from regional to local execution.
- Analyse market data, trends and competitive intelligence to identify opportunities and guide portfolio strategy.
- Test new ideas, evaluate performance and refine marketing programs to maximize impact and ROI.
Requirements
- Bachelor’s degree in Business, Marketing or related field
- 5+ years of experience in product or marketing management within the healthcare or MedTech industry
- Demonstrated success in multi-country product launches and portfolio management
- Familiarity with European healthcare systems and decision-making processes
- Experience working with KOLs, clinical education teams and commercial organisations
- Excellent presentation, negotiation and stakeholder management skills
- Proven ability to turn business goals into actionable marketing strategies with measurable outcomes
- Experience in both upstream and downstream marketing, ideally within medical devices or healthcare technology
- Strong analytical mindset and a passion for making data-driven decisions
- Collaborative leadership style, able to influence across a matrix organisation
- Customer-centric approach with deep understanding of healthcare market dynamics and stakeholder needs
- Growth mindset and curiosity to explore new approaches, learn fast and improve continuously
- Willingness to travel up to 50% across the region
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
- Bonuses
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