Marketing Advisor responsible for driving UKI marketing activities and events that support business growth. Collaborating on marketing strategies and executing plans aligned with regional goals.
About the role
- Senior Communications Lead managing communications strategies for Back Market's US market. Influencing public perception and corporate reputation through integrated communications and media relations.
Responsibilities
- As Senior Communications Lead for the United States, you will own the full communications remit for one of Back Market's highest-priority markets, spanning corporate reputation, consumer storytelling, and earned-influencer strategy.
- This is an integrated comms role that requires cross-functional collaboration and flexible/ regular travel.
- You will manage a local PR agency and lead the planning and implementation of Earned US strategies, operating across corporate narratives (executive and regulatory positioning, business & finance media, category leadership), consumer (product moments, cultural relevance, brand trust), and earned influencer engagement (talent relations, activation development, community building).
- You will build and maintain direct trust-based relationships, with journalists and influential voices across national, business, tech, consumer, sustainability, culture and trade outlets.
- Track, analyse, and report on media coverage, and integrated earned communications performance - translating data into actionable insight.
- Your work will directly influence executive decision-making, shape how Back Market is perceived in the US market, and help establish refurbished tech as an easy, confident choice for every American household.
- You will serve as the primary media-facing representative for the business, and a trusted communications counsel to the US Country Manager and Head of Marketing.
Requirements
- Significant experience (typically 8-12 years) leading integrated communication programmes for US audiences - with a strong track record across corporate, consumer, and influencer disciplines.
- Hands-on experience managing PR agencies and external partners, with the ability to hold them to high performance standards.
- Experience leading or supporting crisis communications with accuracy, composure, and sound judgement.
- Strong writing and editing skills across all PR formats: pitches, press releases, executive talking points, briefing documents, and long-form narrative content.
- A strategic builder: utilising data and consumer insights to create and execute communications strategies that amplify the power of earned storytelling with measurable success that ladders back to the business
- Demonstrated success developing earned influencer programmes that drive genuine advocacy - not just paid content dressed as organic.
- Proven executive counsel experience - comfortable advising and challenging senior stakeholders, and trusted to represent the brand's interests in high-stakes situations.
- Experience serving as a company spokesperson and the primary media-facing representative for a brand or executive team.
- Track record translating complex or emerging categories into clear, compelling consumer narratives.
- Direct, active relationships with reporters and editors who shape national conversations in technology, business, sustainability, and culture.
- Comfortable in fast-moving, ambiguous environments - ideally with startup, scale-up, or agency experience where adaptability is essential.
- Curiosity about sustainability, refurbished tech, or circular economy principles and the appetite to become an expert.
Benefits
- A mission driven work environment where your day to day makes an impact on the planet. Seriously.
- Hybrid work environment, with 2 remote days a week and 1 remote work week per quarter, plus 3 flex days.
- Employee Resource Groups, including mentorship programs, comprehensive accessibility policies, and cultural competency training.
Job title
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Degree requirement
No Education Requirement
Location requirements
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