Hybrid Legal Content Writer

at Avvoka

• Job title: Legal Content Writer
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Content Writer producing high-quality content to establish Avvoka as a leader in legaltech. Collaborating with internal teams to convey complex legal topics clearly and engagingly.

Responsibilities

• Write blog posts, whitepapers, guides, and articles that position Avvoka as a thought leader in legaltech, AI-assisted drafting, and contract automation.
• Research and develop original perspectives on trends in legal technology, AI in legal workflows, and the future of contracting.
• Collaborate with internal subject matter experts - including lawyers, product managers, and engineers - to create authoritative, insight-driven content.
• Write clear, compelling product copy for the website, feature pages, release announcements, and in-app messaging.
• Create case studies and customer stories that demonstrate real-world outcomes and value.
• Develop sales enablement content - one-pagers, pitch narratives, inform email sequences, and competitive positioning pieces - in partnership with the wider Marketing and Sales team.
• Help shape and maintain Avvoka’s brand voice - ensuring consistency across all written touchpoints, from social posts to flagship thought-leadership pieces.
• Work with the wider Marketing team on content calendars, SEO strategy, and distribution across owned and earned channels.
• Use AI tools like Claude, ChatGPT as part of your daily writing workflow.

Requirements

• 2-4+ years of experience in content writing or copywriting, ideally within B2B SaaS, legaltech, or professional services.
• A legal background - whether as a former practising lawyer, paralegal, or someone who has worked in a law firm or legaltech company.
• Demonstrated proficiency using AI writing tools (e.g. Claude, ChatGPT) as part of a professional content workflow - this is a mandatory requirement.
• Excellent writing and editing skills, with a portfolio that demonstrates range - from long-form thought leadership to punchy product copy.
• The ability to take complex, technical, or legal concepts and make them accessible and engaging for a business audience.
• Strong editorial instinct - you know what makes a good story and how to structure content that holds attention.
• Comfort working cross-functionally with Product, Sales, and Customer Success teams.

Benefits

• Private health insurance through VitalityHealth (post-probation), including discounted gym memberships
• Access to WeWork amenities (coffee, community events, modern workspaces)
• Summer Fridays - finish early every other Friday in July and August
• Monthly socials and quarterly team events
• Annual learning and development budget
• Home office IT allowance
• 25 days’ annual leave plus public holidays
• Company pension scheme
• Right to request flexible working arrangements