Senior Product Marketing Leader for Certified Group’s Food & Beverage division. Responsible for setting marketing strategy, team leadership, and ensuring profitability and growth.
About the role
- Director of Product Marketing at Auror leading strategy, storytelling, and market execution. Shaping product narrative and guiding cross-functional teams for impactful product launches.
Responsibilities
- As Director of Product Marketing, you’ll lead the strategy, storytelling, and go-to-market execution for our products — ensuring every product, feature, and message connects our mission to measurable impact.
- You’ll own positioning, product storytelling, and competitive intelligence across our product suite and Connected Ecosystem.
- You’ll guide how we take new innovations to market, equip our teams to sell with confidence, and ensure our customers and partners clearly understand the value of being part of the Auror network.
- This role sits at the intersection of Product, Sales, and Marketing, connecting insights to outcomes and strategy to revenue.
Requirements
- You’re a strategic storyteller and systems thinker who loves turning complex technology into compelling, human narratives.
- You have a deep understanding of enterprise SaaS and B2B go-to-market motions.
- You’re hands-on and commercially minded — as comfortable crafting positioning and messaging as you are rolling up your sleeves to build launch plans, battlecards, and enablement content that drive impact.
- You likely have:
- Experience scaling a B2B SaaS product in the US market through the $25M + USD growth stage, and an understanding what it takes to move from product–market fit to category leadership.
- Deep experience in enterprise go-to-market environments with long deal cycles, multiple stakeholders, and complex value propositions.
- A proven ability to market technically sophisticated products (ideally machine learning–based or data-driven platforms) translating complex technology into clear customer value stories.
- A strong understanding of how ecosystems, integrations, and partnerships amplify product value, and an ability to bring interconnected platform stories to life.
- Hands-on experience building positioning frameworks, messaging architectures, and sales enablement tools.
- Excellent communication skills and familiarity with operating and storytelling for US audiences.
- High drive and motivation. You bring energy, curiosity, and a hunger to build and make an impact.
- A collaborative mindset and desire to work closely with Product, Sales, and Demand Gen to connect insight to action.
- A preference for working in a hybrid rhythm. Ideally three days a week in the office for connection and collaboration.
Benefits
- Competitive salary range: Depending on level of experience and location, a salary of $150,000 - 170,000 (NZD) or $160,000 - $185,000 (USD).
- Annual bonus: Eligibility for a $7,500 NZD bonus at the end of the financial year if we’ve hit our revenue goals together.
- Employee share scheme: You’ll own part of a company making a real difference!
- Flexibility: We are hard-working and outcome focused, but recognise there is more to life than work. We promote a healthy work/life blend.
- Shorter work weeks (at full pay): Everyone gets Friday afternoons off, so you can start your weekend early, and do more of whatever it is that makes you happy.
- Focus on mental and physical health: We understand how vital our health is and have policies to support your wellness, including Wellness Days, and up to $750 NZD / $500 USD for expert sessions every year.
- Family-friendly: We offer comprehensive paid parental leave - 12 weeks for birth parents and 6 weeks for non-birth parents following birth, adoption, or surrogacy, available to all Aurors from day one.
- Personal growth: We support our team to participate in courses, conferences, or events that will help them develop their skills.
- Team love: We have regular team lunches and social events where most (if not all) activities are during work hours.
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