Technical Marketing Data Coordinator supporting marketing data operations for a fast - growing service brand portfolio. Managing customer datasets and ensuring compliance with marketing regulations.
About the role
- Senior Associate - Customer Lifecycle Marketing & Retention to build and optimize customer management campaigns. Focused on enhancing engagement and retention of existing bank customers through strategic marketing initiatives.
Responsibilities
- Enhance customer engagement, nurture loyalty, and retain existing bank customers through lifecycle marketing.
- Build and optimize customer management campaigns and automated lifecycle journeys.
- Develop multi-channel retention programs using automated email workflows, direct mail, and online banking communications.
- Monitor performance of lifecycle programs and retention KPIs.
- Collaborate across various teams to ensure accurate and compliant lifecycle experiences.
- Analyze campaign results to advocate for continuous optimization and improve customer lifecycle.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field; equivalent experience considered.
- 5+ years experience in lifecycle marketing, loyalty and retention marketing, CRM, email automation, or related fields.
- Experience in financial services or other regulated industries a strong plus.
- Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Act-On, HubSpot, Marketo, or similar).
- Strong understanding of customer segmentation, behavioral triggers, and multi-channel journey execution.
- Analytical mindset with experience using data to drive decisions; proficiency with reporting tools and A/B testing.
- Excellent communication and collaboration skills.
- Detail-oriented with experience managing multiple simultaneous projects.
- Experience working with authenticated digital environments or online banking platforms preferred.
Benefits
- Comprehensive benefits package available
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Marketing Specialist responsible for regulatory communications for Medi - Cal and commercial health plans. Collaborating with marketing and corporate departments to support strategic initiatives.
Marketing Internship at Lanterna Education providing hands - on experience in marketing. Engaging in content creation, social management, events, and operational tasks within a dynamic online teaching company.
Partner Marketing Manager driving growth through strategic partnerships at Nimblr. Designing impactful joint campaigns with MSPs and partners in a fast - growing cybersecurity environment.
Apparel Marketing Manager at Team Liquid, focusing on marketing campaigns and community engagement for their apparel brand. Ideal for creative individuals with an interest in anime culture.
VP of Marketing Automation Solutions leading marketing automation capabilities for client growth at Bold Orange. Overseeing platforms like Salesforce Marketing Cloud, HubSpot, and Braze.
Marketing Senior Associate managing high - volume marketing requests and coordinating teams for a professional services firm. Requires a bachelor's degree in marketing and 5+ years of related experience.
Director of US Marketing at Abbott overseeing international strategic marketing operations and leading teams for growth.
Storage Clerk managing U - Haul facility operations and ensuring customer care. Scheduling auctions, training staff, and coordinating with company executives.
Strategic Marketing Manager driving sales and marketing initiatives at PwC. Collaborating on digital marketing campaigns and managing stakeholder relationships.