Marketing Analyst responsible for developing and executing B2B and B2C marketing strategies. Creating online and offline campaigns aligned with business goals while using automation tools.
About the role
- Marketing Manager executing marketing initiatives targeting OEM products and capabilities in the B2B manufacturing space. Collaborating with product and engineering teams for brand visibility and customer engagement.
Responsibilities
- Create and maintain OEM-focused marketing materials including product datasheets, application briefs, presentations, and case studies.
- Collaborate with product management and engineering to translate technical features into customer benefits.
- Develop messaging tailored to OEM decision-makers, including design engineers, sourcing managers, and procurement teams.
- Support product branding initiatives including naming, packaging, and visual identity to align with ASSA ABLOY branding guidelines.
- Collaborate with cross-functional teams to produce branded marketing materials such as brochures, catalogs, and signage.
- Maintain and manage brand assets including logos, templates, and style guides.
- Assist in digital branding efforts including website updates, social media content, and email campaigns.
- Manage the company’s social media presence across LinkedIn, YouTube, and other relevant platforms.
- Plan, organize, and execute trade shows, exhibitions, and industry events from concept to completion.
- Work cross-functionally with sales, product management, and operations to gather inputs and align marketing efforts.
Requirements
- 3–5 years of experience in marketing, preferably in a B2B manufacturing environment.
- Strong communicator, with exceptional writing skills.
- Creativity and attention to detail.
- Good graphic design and video editing capabilities.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint), Adobe Creative Suite, and social media.
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and basic CMS tools.
- Understanding of SEO and digital analytics.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Excellent organizational, communication, and multitasking skills.
- Ability to travel occasionally for trade shows and events (<10%).
Benefits
- Health insurance
- Professional development opportunities
- Flexible work arrangements
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