Cluster Lead driving Technology and Advisory Services growth in JAPAC. Managing client relationships and cross - functional collaboration in the region.
About the role
- Growth Marketer responsible for driving paid growth and performance marketing in a PropTech company. Lead acquisition strategies, measurement, and experimentation for growth outcomes.
Responsibilities
- Own and manage paid acquisition across Meta and Google, with scope to expand into additional channels
- Scale marketing spend responsibly while improving CAC and maintaining lead quality
- Design and run structured experimentation across audiences, creatives, offers, and landing pages
- Develop and lead a performance creative strategy across formats (UGC, product demos, testimonials, data-led angles, etc.)
- Translate insights into creative briefs and iterate rapidly
- Use AI tools to accelerate ideation, creative production, and testing velocity
- Own tracking and attribution across the full funnel (pixels, CAPI, GA4, GTM, events, UTMs)
- Build dashboards that connect spend to leads, qualified leads, and deal outcomes
- Analyse funnel performance and drive improvements across landing pages, forms, messaging, and lead nurturing
- Identify and test new growth levers beyond paid media (partnerships, referrals, lifecycle campaigns, organic capture)
- Collaborate closely with sales teams to improve lead handling, qualification, and feedback loops
- Continuously propose and validate new growth opportunities
Requirements
- Proven hands-on performance marketing experience managing meaningful budgets
- Strong track record of reducing CAC while scaling spend
- Deep technical competence across ad platforms, tracking, and attribution
- Highly analytical with the ability to turn data into clear decisions and experiments
- Strong creative instincts with a performance mindset
- High ownership, fast execution, and a strong testing culture
- Comfortable working remotely with strong communication skills
- Nice-to-Haves
- Experience in PropTech, marketplaces, lead generation, or high-consideration products
- Experience with lifecycle/CRM marketing (email, SMS, WhatsApp)
- Landing page and conversion rate optimisation experience
- Familiarity with tools such as HubSpot, Pipedrive, GA4, GTM, Looker Studio, Zapier
- Experience building lightweight creative production systems
- SEO knowledge
Benefits
- Join a high-growth international PropTech business disrupting a traditional industry
- Own one of the most critical levers of the company’s success
- Work with a product that already has strong traction and a massive addressable market
- Collaborate closely with founders and senior leadership
- Compensation Competitive salary based on experience, with performance-based upside linked directly to growth outcomes.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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