Creative Director guiding creative strategy for China campaigns in a global agency. Innovating across print, video, digital, and experiential channels while nurturing client relationships.
About the role
- Creative Director shaping and evolving Laurel’s brand for the AI Time platform. Empowering teams with AI-first solutions to redefine productivity.
Responsibilities
- Own and evolve the brand system
- Define and refine Laurel’s visual identity, typography, layout systems, imagery direction, and brand voice in partnership with leadership.
- Build durable AI-first systems that scale across web, product marketing, sales enablement, and content.
- Empower creative and non-creatives to create and extend brand assets
- Art direct major campaigns and launches, including web, video, social and press.
- Personally design assets for web, blog, sales decks, launch materials, and social media when needed.
- Be the guardian of the craft and maintain a high quality bar across all outputs.
- Operate at an expert level in image prompting and generative visual workflows.
- Develop repeatable, scalable AI pipelines for brand asset production that can be used by creative and non-creative partners
- Systematize production where possible (template systems, prompt libraries, automation workflows).
- Pioneer how AI reshapes brand storytelling and visual expression.
- Maintain a strong “book” of trusted freelancers and creative partners (illustrators, motion designers, photographers, videographers, etc.)
Requirements
- A portfolio showcasing world-class brand and visual design work that you personally executed.
- Clear evidence of individual contribution *and *art direction of other creatives
- Experience working inside a fast moving product startup - bonus points for B2B, SaaS or professional services
- AI-first design fluency. Extensive experience with one or more image or video generation tools and/or AI based workflows
- Track record of creating, evolving and evangelizing visual identity and/or brand systems.
- Comfortable working in small, high-performance teams.
Benefits
- Competitive salary, generous equity
- Comprehensive medical/dental/vision coverage with covered premiums
- 401(k)
- Wellness/commuter/FSA stipends
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