Hybrid Partnership Marketing Manager

at American Campus Communities

• Job title: Partnership Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Austin, United States

About the role

• Partnership Marketing Manager handling marketing campaigns and partnerships for American Campus Communities. Leading execution and strategy to enhance resident experience and optimize marketing programs.

Responsibilities

• Lead the evaluation of partnership opportunities and develop recommendations in collaboration with other marketing team members and leadership to meet goals of organization.
• Lead partnership intake, onboarding, renewals, ongoing optimization and issue resolution for assigned partners.
• Manage the partnership contracting process, coordinate negotiations with legal representatives and internal stakeholders and collaborate with stakeholders for contract execution.
• Develop partnership proposals and presentations outlining scope, deliverables, timelines, and value.
• Maintain accurate and organized documentation of contracts, deliverables, timelines, and partner communications.
• Lead execution planning for partnership activations across the portfolio, coordinating with marketing, digital, leasing, operations, and other internal teams to ensure accurate and timely rollout.
• Prepare regular reporting and presentations to senior leadership on partnership status, performance, outcomes, and key insights.
• Monitor and evaluate partnership and national contract performance, delivering ROI analysis and performance reporting to evaluate marketing spend and recommend adjustments to maximize effectiveness and Return on Investment (ROI).
• Serve as the primary point of contact and manage day-to-day relationships with regional and national marketing contract vendors.
• Lead execution planning and coordination of regional and national marketing activations across all channels.
• Contribute to the development of strategic marketing plans and own execution of assigned initiatives across marketing channels.
• Lead end-to-end execution of partnership-driven campaigns, from planning through launch and post-campaign analysis.
• Analyze campaign and channel performance and translate insights into actionable recommendations for optimization opportunities such as marketing calendars, timelines, and tactics based on leasing velocity, traffic trends, and performance data.
• Drive cross-channel coordination to ensure consistent messaging, alignment, and execution.
• Test and pilot new marketing channels, tactics, and technologies to improve performance, efficiency, and resident engagement.
• Create, review, and approve marketing training programs and resources to ensure teams are equipped for success.
• Leverage market research, customer insights, and sales feedback to refine strategies and campaign execution.
• Responsible for managing rewards programs for residents and securing partnership offers and experiences that drive engagement, create loyalty, and enhance resident value.
• Monitor and analyze rewards program participation, performance and customer feedback to refine the offerings and experience in the program
• Develop and present data-driven recommendations to improve partnership performance and inform future planning.

Requirements

• Bachelor’s degree in marketing or other related agree and/or equivalent combination of education and experience.
• 3–5 years of experience in partnership marketing, brand marketing, vendor management, or campaign execution.
• Experience managing external partners, vendors, or sponsorship relationships.
• Strong project management, organizational, and prioritization skills.
• Excellent communication and relationship-building abilities.
• Ability to manage multiple partnerships and campaigns simultaneously.
• Data-driven mindset with experience analyzing performance metrics and ROI.
• Comfortable working cross-functionally in a fast-paced, deadline-driven environment.

Benefits

• Vision
• Dental
• 401(k) with Employer Matching
• Medical & Dependent Care Flexible Spending Accounts (FSA)
• Life Insurance
• Sick Leave
• Paid Time Off
• Paid Pregnancy & Childbirth Leave
• Paid Paternity Leave
• Health Insurance
• Health Savings Account (HSA) with Employer Matching
• Short-Term & Long-Term Disability
• Preferred Membership Pricing at Local & National Companies
• CoreGiving Volunteer Days
• Referral Program
• Charity Matching Program